RHC Redefines Targeted Marketing Strategies at 2014 NAMM Show

RHC Holdings recently announced its new targeted marketing strategies. Under this plan, RHC Holdings, comprised of well-known dependable brands including RapcoHorizon, Momentum, Pro Co, Pro Co Data, RAT, RoadHog and StageMASTER, will target its brands to their specific markets.

This marketing strategy means that RHC Holdings offers comprehensive audio and cable solutions for a variety of budgets and projects, from 100,000-seat stadiums to single-room houses of worship and everything in between. RHC’s collection of brands affords users the options of low-, mid- and high-grade instrument, speaker or microphone cable options. Fans will also find solutions such as guitar pedals, digital snakes, personal audio interfaces, digital facility design software and personal monitor systems. 

“We are very excited to make the announcement today about the future of RHC Holdings,” says Darius Seabaugh, Vice President of Marketing for RHC Holdings. “With this strategy, each of the brands will now have a very targeted marketing plan that will focus on a targeted customer base for areas such as live sound, retail, studio and installation.”

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