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Strauss Partners With Levy’s for a Bush Fire Relief ‘Benefit Strap’

Victoria Wasylak • MMR GlobalSupplier Scene • March 6, 2020

At 2020 Winter NAMM, Nita Strauss, famed musician and touring guitarist for Alice Cooper, previewed her first signature strap with Levy’s.
Shortly after the preview of her signature strap, Levy’s and Australis Music partnered on a limited-edition Nita Strauss “benefit strap” to support bushfire relief in Australia. Proceeds benefit Strauss’ charity of choice, Port Macquarie Koala Hospital.

Strauss wore the benefit strap on tour with Alice Cooper in multiple cities in Australia these past few weeks. Days after its official release in Australia, the benefit strap sold out online.

The Nita Strauss Australia benefit straps are now available for purchase outside of Australia with proceeds also benefiting bushfire relief efforts.

“The Nita Strauss Australia benefit strap was a great collaboration for a great cause,” said Jen Tabor, Levy’s brand director. “Nita is a music icon and an amazing role model.  She really wanted to take action. This was an opportunity to do something for the Australian community and wildlife, who were devastated by the horrific fires, and we hope this helps the recovery efforts.”

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