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DANSR to Distribute Super-Sensitive

Christian Wissmuller • Upfront • October 15, 2019

DANSR, Inc.,is proud to announce the addition of Super-Sensitive Musical String Co., to their family of products for distribution. DANSR will assume worldwide distribution effective November 1st 2019.Founded in 1930 by Ed Wackerle the Super-Sensitive Musical String Co. has always been a collaboration between manufacturing and musicians. Mr. Wackerle consulted with artists like Igor Patiagorsky, Fritz Kreisler, Mischa Elman and luthier Frank Sindelar and developed a solid core string known as the Red Label® brand. It is still the flagship of the company today. The Red Label® brand is the string of choice by most educators for beginner and intermediate players.

In 1967, John and his father Vincent Cavanaugh bought the Chicago-based company to continue its traditions. Their mission has remained the same: to manufacture bowed instrument strings of the highest quality with the finest materials. After moving the company to Sarasota, Florida in 1972, John set up a Research and Development Department. His research started with the Old Fiddler Line® which has become the favorite string among Country Western and Bluegrass musicians. With the introduction of new and exotic metals in string making, experiments with synthetic cores resulted in the Sensicore® line of violin, viola, cello and bass strings.

“We are excited to represent Super-Sensitive Musical Strings,” commented DANSR executive VP Gary Winder. “Super-Sensitive fits our mission of representing legacy companies and supporting the families that have made these products such a success over the years. It is our mission to serve the existing markets and expand sales in places not as familiar with this famous product line.”

“My wife, Susan and I, have owned and operated Super-Sensitive for many years,” commented owner Jim Cavanaugh. “We are very excited to enter into this partnership with Dansr.”

For more information on Super-Sensitive Strings, contact DANSR, inc at 888-707-4455, ext. 119.

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