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Gibson Launches GIBSON TV Worldwide on Gibson.com

Victoria Wasylak • MMR GlobalSupplier SceneUpfront • January 7, 2020

Gibson has announced GIBSON TV, the American-made guitar maker’s first-ever all-original network. Featuring original series from the world’s best storytellers, GIBSON TV launched worldwide with the first episodes of the series titled “The Process” and “The Collection” available for streaming.

All GIBSON TV original shows will be streamed via Gibson.com.

GIBSON TV will offer an inspiring and powerful lineup of all-new exclusive, original shows, including: “The Process,” which takes  a cinematic look at Gibson’s crown jewel, the main Gibson USA Factory; “The Collection,” a series where host Mark Agnesi will take viewers on a deep dive into the personal guitar collections of music’s biggest artists; “The Scene,” a travel and lifestyle series follows that host Mark Agnesi to cities around the U.S. and aboard to find the coolest music destinations that help make up that city’s music scene; “My First Gibson,” a series that gives the artists the stage to tell the story of how and why they acquired their first Gibson guitar, delving into their musical history and influences and playing style; “Icons,” a longform interview series sits down with some of the most iconic artists, producers and music business pioneers; “Behind the Board,” an “in the studio” series that gives both musicians and producers a chance to look back and discuss the recording process in detail of their most ground-breaking and inspired albums; and “The Songbook,” a special, acoustic all-performance series showcases stripped down performances shot in beautiful spaces from world renowned artists and up-and- coming musicians.

Subscribers can watch GIBSON TV originals on demand via Gibson.com. Viewers can subscribe to GIBSON TV, so they can be notified when new episodes become available.

“We are excited to be launching GIBSON TV, our own online network. Our production team, led by Mark Agnesi and Todd Harapiak, has been working to make this happen for the last year, creating original programming and working closely with our artist community. Our objective is to make the journey of making music matter more than ever through storytelling. Music lovers around the world will now have access to engaging shows, created with iconic artists, on GIBSON TV. And this is just the beginning, we have a lot more coming,” says Cesar Gueikian, chief merchant officer of Gibson Brands.

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