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KMC Music Named Exclusive Distributor of sE Electronics Throughout the Americas

Christian Wissmuller • Upfront • December 10, 2019

Starting a new chapter in the history of its North American sales and marketing initiatives,sE Electronics, the family-owned, vertically integrated manufacturer of hand-built microphones, accessories, and the inventor of the industry-standard Reflexion Filter®, has appointed KMC Music, the industry-leading distributor of musical instruments, pro audio products, and accessories, to serve as its exclusive distribution partner in North, Latin, and South America.

In announcing the appointment of KMC Music, sE Electronics General Manager Ling Zou noted that, “KMC shares the same commitment to exceptional sales and customer service support that we do. Their sales professionals, product trainers, direct marketers, and customer service team members are going to play a pivotal role in taking us to an entirely new level of success. We are excited to combine our resources into a single sales and marketing team that will bring new benefits to the dealers and customers we both serve.”

KMC Music President Mark Terry praised sE Electronics for the unique leadership position they have created in the global MI marketplace. “Since its founding in 2000 by Siwei Zou, sE Electronics has grown into a world-renowned company led by a team of dedicated designers and engineers, and one of the few microphone manufacturers that operates their own factory. Blending vision, art, and engineering into a line of hand-crafted microphones and Reflexion Filters, sE Electronics has become the gold standard for consumers and professionals who want to work with the very best. We are proud to serve as their distributor.”

“sE Electronics mics and accessories deliver a level of performance and reliability that far and away exceeds their affordable pricing,” said Toni Scherrenberg, sE Electronics Director of Global Sales & Marketing. “From our acclaimed V Series dynamics to our high-end tube condensers to our range of room-reducing Reflexion Filters, sE’s instruments shatter the distinction that has historically stood between the professional and the affordable.

“We are extremely grateful for the efforts of all of our distribution partners, dealers and sE Artists over the years. Now, with this new exclusive distribution agreement with KMC Music, we are able to make this line of products available to more customers in more markets, faster than ever before, through KMC’s unrivaled network of resellers,” he continued. “Today begins the next great chapter in the sE story.”

The new chapter in sE Electronics history will come to life at Winter NAMM 2020 where KMC Music will showcase the complete line in the Pro Audio Hall in a dedicated booth (#14322, North Hall, level 1).

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