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Proel North America Expands its Selection of ‘Made in Italy’ Gear to the USA and Canada

Christian Wissmuller • MMR GlobalUpfront • November 2, 2020

PROEL NORTH AMERICA announces the release of TAMBURO drums, EIKON mics and monitors, DIEHARD pro stage gear (bags, cables, and stands) and AXIOM Pro Audio Sound Systems in the USA and Canada. 

Proel North America first previewed the expansion of its products to be released in North America at the 2020 NAMM Show in Anaheim, California by showcasing 3 booths in 3 product halls featuring its expanded line-up of musical instruments, pro audio, and stage gear. 

The PROEL (www.proel.com) booth featured pro audio gear including EIKON microphones and studio monitors (EIKON audio), DH (www.dhprostage.com) professional cables, bags, and stands, Proel sound systems, and its flagship AXIOM Pro Audio installation gear (Handmade In Italy). (www.axiomproaudio.com). 

The DEXIBELL (www.dexibell.com) booth, first launched in North America in 2017, featured the award-winning line-up of digital stage pianos, organs, and keyboards as well as the preview of the all-new VIVO H10 upright and mini-grand piano models. Dozens of the industry’s finest keyboardists from every musical genre including jazz legend Russell Ferrante (Yellowjackets), R&B and pop legend Morris Hayes (Prince and the New Power Generation), Charles Wilson (Rihanna, Justin Timberlake), Sheléa (Quincy Jones, David Foster), Victoria Theodore (Beyoncé, Stevie Wonder), and young jazz prodigy and social media sensation Justin Lee-Schultz performed concerts and demos every day at the Dexibell booth. 

The TAMBURO (www.tamburo.com) booth featured award-winning ‘Handmade in Italy’ drumsets including the OPERA series (slat-wood), the UNIKA series (pressed-wood), and the VOLUME series (seamless-acrylic). Celebrating its 35th year of manufacturing the world’s finest drumsets, 2020 marked the first year that Tamburo was featured with its own booth at The NAMM Show. Tamburo is already drawing the attention of world-class drummers including young prodigy and social media drumming sensation, Jamie-Leigh Schultz.

These world-class ‘Made In Italy’ Proel brands are just now to arriving in the USA and Canada through the exclusive distribution of Proel North America. 

“With Proel’s successful launch of Dexibell digital pianos, organs, and keyboards in North America in 2017, and our subsequent growth in popularity and demand over the past 3 years, it is clear that North American musicians and dealers appreciate high-quality Italian engineering, technology, style, and design. For generations, Italian craftsmanship has led the way not only in musical instrument manufacturing, but in every manufacturing sector (automotive, architecture, fashion, food, and home goods; not to mention literature, film, fine art, music, entertainment, and the performing arts). 

I am excited that North American musicians and dealers will now have the opportunity to experience high-quality Italian craftsmanship that will distinguish their sound and stagecraft from the standard faire on the market today”, ​says Antonio Ferranti, President of Proel North America. “Today’s performer seeks the highest quality instruments and gear with the most advanced technology, and unique style and Proel brands deliver with cutting-edge tone, touch, technology, and design.”

For more information, or to find a retailer near you, email: antonio.ferranti@proel.com

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