Allparts Music Names new President and COO

Dean Herman and Scott Root

Allparts Music announces the promotion of Dean Herman to the position of president and Scott Root to the position of COO.

Herman joined Allparts as VP of Sales and Marketing in 2020 after 24 years with Fender Musical Instruments.  At Fender, Herman led Parts and Accessories sales before holding several senior-level sales positions.  A lifelong player and tone-enthusiast, Herman understands the role of quality parts and their impact on the playing experience.  Root joined Allparts in 2021 as director of Operations and brings over 20 years of operations and logistics expertise from both civilian industries and his time serving as an Army Ordnance Corps officer.  Combining Herman’s deep industry knowledge with Root’s operational expertise, the pair will advance Allparts’ mission of providing retailers, repair shops, builders, and lutherie programs with high-quality guitar and bass parts.  Herman added, “We’ve made huge strides in the last 24 months, and we’re just getting started!  Whether you’re a custom builder, a national chain, or an independent retailer, Allparts has the selection and expertise to consistently meet your needs.”

Allparts Music and Walrus Audio are members of the Morse Group a holding company hosting brands in the musical instrument industry.