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Casio America Names Privette Southeast Regional Sales Manager

Christian Wissmuller • People • January 5, 2023

Casio America has announced that Lacy Privette has been appointed as the company’s Southeast Regional Sales Manager, effective immediately. He reports to Mark Amentt, director of sales, Electronic Musical Instrument Division, Casio America.

In his role, Privette is responsible for promoting and directing sales efforts for the company’s award-winning Electronic Musical Instruments in Alabama, Delaware, Florida, Georgia, Maryland, Mississippi, New Jersey, North Carolina, Pennsylvania, South Carolina, Tennessee, Virginia and Washington, DC.

“Lacy is an accomplished music industry professional who has done an exceptional and consistent job of leading sales teams,” said Amentt. “He is a great match for Casio and will help build the success of our key accounts. I am confident that he will strengthen our company’s overall sales strategy for many years to come.”

Privette began his career as a Manager of the Keyboard/Technology Department at Sam’s Music in Brentwood, Tennessee, and joined Yamaha in 2000 as a District Manager for the company’s Pro Audio & Combo Division. In 2012, he was named Eastern U.S. Sales Manager for Yamaha subsidiary Steinberg North America, where he climbed the ranks to become National Sales Manager, Director of Recording, and ultimately National Sales Manager, Recording/Steinberg/Pro Audio in 2017.

“Casio is partly responsible for motivating me to work in the music industry, as my first recording experience was on a Casio keyboard that I received when I was 12 years old,” said Privette. “I want to work for a company that inspires me, and that pushes the boundaries of innovation to new levels. Casio is leading the way with new technologies that not only make Casio keyboards a premium choice in the music industry, but also inspire more musicians to create music with these instruments.”

Privette earned a Bachelor of Science, Recording Industry from Middle Tennessee State University. He lives with his wife, Lana and two daughters Channing and Ava in Arrington, Tennessee.

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