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Audio-Technica Appoints Bencsik Associates as Manufacturer’s Rep Firm for the State of Florida

Christian Wissmuller • Supplier Scene • July 1, 2021

Jon Ferren, Bencsik Associates Sales Manager, south Florida; Reid Peterson, Audio-Technica Executive Director, System Solutions; Chris Bencsik, Bencsik Associates President; Victor Clites, Bencsik Associates Sales Manager, central Florida; Jeff Beck, Audio-Technica Territory Sales Manager, Professional Markets; Tim Dykes, Bencsik Associates Sales Manager, north Florida; and Todd Koebke, Bencsik Associates Sales Manager, Consultant Liaison

Audio-Technica, a leading innovator in transducer technology for over 50 years, announces the appointment of Ocala, Florida-based system solutions provider Bencsik Associates, Inc., as its new manufacturer’s representative firm for the state of Florida, effective July 1, 2021.

Bencsik Associates acts as a local sales and customer service liaison between the manufacturers whose products it represents and the engineers, system integrators/contractors and dealers employing those products. Its support team has over 100 years of combined industry experience. It has specialized in commercial and professional sound reinforcement over the past thirty years. The firm aids in the design of audio and video systems and provides instruction in the use and application of the products that it represents at its Ocala Resource Center training/showcase facility.
Firm president Chris Bencsik will be joined by a dedicated sales team in representing Audio-Technica to the Florida market. Audio-Technica is now added to Bencsik’s current brand roster, which includes Appotronics, Ashly, Atlantis Partners, Atlas IED, Aviom, Clear-Com, Danley, Denon and Marantz, Digital Projection, Media Vision, PreSonus, Stewart, Williams AV and Watchfire.
Reid Peterson, Audio-Technica Executive Director, System Solutions, notes, “We are pleased to work with Bencsik Associates in the growing Florida market. Chris Bencsik and his entire team bring years of experience to representing the Audio-Technica brand. Combined with the other brands they represent, Bencsik Associates will be providing turnkey solutions in the professional audio and system integration market sectors.”
Chris Bencsik, Bencsik Associates President, remarks, “The Audio-Technica brand speaks for itself, with a high reputation for excellence, market-driven products and elite engineering. We are proud to add A-T to the roster of brands we represent, and we look forward to offering these products to the eager dealers and integration firms in the Sunshine State.”
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