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Peavey Electronics Announces The Music Shop S.R.L. as New Distributor in Romania

Christian Wissmuller • MMR GlobalSupplier Scene • October 25, 2023


Courtland Gray (COO Peavey), Alex Egri (owner The Music Shop SRL), Christoph Sesseck (Sales Manager EMEA Peavey)

Peavey Electronics® announces that The Music Shop S.R.L. is the new distributor of Peavey brands in Romania. Through this partnership, The Music Shop S.R.L. will represent all brands under the Peavey umbrella, including Peavey Commercial Audio® and Peavey Electronics musical instrument products. Romanian musicians, audio enthusiasts, and venue owners will gain unparalleled access to top-of-the-line Peavey products, backed by The Music Shop S.R.L.’s proven expertise and strong presence in the market.

A family-owned business, The Music Shop S.R.L. has been operating in the musical instrument (MI) and commercial audio industry since 1998 under the leadership of owner Alex Egri. With an impressive track record of more than 400 venue installations throughout Romania, encompassing clubs, bars, pubs, town halls, churches, theaters, and stadia, The Music Shop S.R.L. has established itself as a major player in Romania’s installation market. On the MI side, the business operates under the name “Muzicale” and is conveniently located in the heart of Bucharest. Catering to both beginners and professionals, the store offers a wide range of musical instruments and equipment, earning a reputation for providing exceptional service to major Romanian artists.

Peavey is likewise a family-owned business founded by CEO Hartley Peavey in 1965. Over nearly six decades, Peavey has grown into a global giant in the production and distribution of musical instruments and professional sound equipment. Beyond the Peavey MI portfolio, The Music Shop S.R.L.’s distribution of Peavey Commercial Audio brands will give Romanian customers access to cutting-edge MediaMatrix products for specified digital audio distribution and processing as well as Crest Audio sound reinforcement tools.

Christoph Sesseck, Sales Manager EMEA of Peavey Electronics, expressed great enthusiasm about the new partnership, stating, “We are thrilled to welcome The Music Shop S.R.L. to our global family of distributors! With Alex and his team, we have found an experienced and professional partner in Romania. Their market knowledge, expertise in retail and commercial installation, and outstanding customer support make them the perfect fit for Peavey.”

Alex Egri shared in Sesseck’s enthusiasm, stating, “We are very proud and excited to represent Peavey’s complete portfolio of products and solutions in Romania. We believe that our partnership with Peavey will make a positive impact on developing the Romanian market.”

For more information about Peavey’s catalog of more than 2,000 products, visit www.peavey.com.

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