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SFM Donates 30 Alvarez Guitars in Partnership with Le Festif! à l’École

Christian Wissmuller • MMR GlobalSupplier Scene • January 19, 2023

Erik Lind (SFM)

SFM, in partnership with Alvarez Guitars, is once again pleased to be supporting Le Festif! à l’École, an educational and philanthropic venture of Le Festif! De Baie St-Paul, the popular music and street performing arts festival held annually in the scenic Charlevoix region of Quebec.

Since 2018, Le Festif! à l’École has brought renowned Quebecois artists directly into elementary and high schools throughout the province. Students are given the opportunity to meet well-known musicians, participate in song writing workshops, learn about the singer-songwriter profession, and see a performance. The program seeks to encourage students to get involved in the musical and cultural life of their community.

For a third consecutive year, Montreal-based SFM has donated a selection of Alvarez acoustic guitars, which will be handed out to thirty of the schools visited by the program. The guitars will allow young musicians inspired by the program to have easier access to quality instruments while cultivating their artistic talent.

“We are delighted to once again support this incredible initiative,” said Erik Lind, Manager of SFM’s Musical Instruments Business Unit. “Encouraging musical and artistic creativity among our young people is such an important mission, and Le Festif! à l’École has been doing a fantastic job in that regard.”

From October 2022 through April 2023, 50 different elementary and high schools across Quebec will be visited by artists, which will include: Jay Scott, Alaclair Ensemble, Qualité Motel, Koriass, Sara Dufour, Les Deuxluxes, Claudia Bouvette, Elliot Maginot, Lou-Adriane Cassidy, Émile Bilodeau, Rymz, Les Louanges, Samian, Les Hay Babies, and Ariane Roy.

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