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Trade Regrets: Larry Greene

Christian Wissmuller • Trade Regrets • January 16, 2023

Larry Greene, 72, passed away Dec 22nd. He is survived by his wife Janine, son Justin, father Brian Greene, brothers Marc and Scott, as well as many family members not mentioned here.

Larry started in the MI industry with Silver Eagle back in the 80’s. He went on to be a founding partner of OMG Music in 1990. Over the next three decades Larry was a force for transformation in the MI accessories category, helping to catapult accessories (in particular guitar straps) from smaller secondary items to significant profit centers for thousands of dealers of all sizes. He was the consummate dealer advocate, constantly pioneering dealer friendly policies that were unheard of at the time, but are industry standards today.

His achievements were not limited to the MI portion if the industry. Larry was an accomplished singer/songwriter. Starting with stepping in to fulfill lead vocal duties for Steppenwolf in the 70’s, he went on to front both Harlan Cage and Fortune. His solo achievements included performing “Through the Fire” on the multi-platinum selling “Top Gun” soundtrack as well as the theme song of the Sylvester Stallone movie “Over the Top”. Larry’s musical contributions to the film and television industry over the years are too numerous to list, however he was a very active member of the Hollywood music community – his work is featured most recently on this season of “The Simpsons.”

To anyone who crossed paths with Larry, he always left you with a smile on your face. Ever the jokester, talking to Larry was guaranteed to brighten your day, regardless of what was going on in your life (or his). While the music industry will miss his talents, Larry’s kind, gentle nature and ability to make us laugh will be missed by all of us who knew him.

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