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Group One Limited Assumes North American Distribution of XBlack

Christian Wissmuller • Upfront • September 12, 2023

Group One Limited President Bryan Bradley (left) and XBlack CEO Jayme Braun (right)
2) XBlack_logo.jpg

Farmingdale, New York-based Group One Limited, the U.S. distributor for numerous top pro audio and lighting industry brands, reveals that it has now entered into an agreement with XBlack Visual Products to distribute the company’s lighting products to the North American marketplace. The announcement comes from Group One President Bryan Bradley.

Founded in 2017 and headquartered in Franklin, Tennessee, XBlack is under the direction of CEO and Owner Jayme Braun, who will continue to oversee the brand as Group One assumes its distribution across the United States, all US territories and commonwealths, and Canada. XBlack’s product inventory will continue to be warehoused, serviced, and shipped from its current location just south of Nashville.
The new distribution agreement pertains exclusively to XBlack’s lighting products—including the popular XB Series hybrid performance moving head profile and wash lights—and excludes the company’s LED wall product line, which will continue to be sold directly via the manufacturer.
“The addition of XBlack to our distribution roster is really the perfect complement to our existing Avolites and elektraLite brands,” Bradley enthuses. “XBlack’s impressive selection of moving lights nicely fills the gap between the professional lighting control consoles and static fixtures that we already offer. This allows our dealers to have a convenient one-stop shop for everything their customers might need for tours, performing arts centers, houses of worship, broadcast studios, and other applications.”
Braun is just as excited about XBlack’s future with Group One: “This opportunity came along at just the right time for both of our companies, and we’re already making steady headway on our short- and long-term goals,” he adds. “I’m incredibly thankful to have access to an organization with so many world-class industry leaders, and genuinely overjoyed to be part of the Group One family.”
For more information on XBlack Visual Products, visit www.xblackpro.com.

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