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New Armadillo Enterprises CEO Pam Rubinson Addresses Concerns

Christian Wissmuller • MMR GlobalUpfront • August 1, 2022

In a letter dated July 29, 2022 (but released to the media on August 1), Armadillo Enterprises owner Pam Rubinson, wife of the late Elliott Rubinson, shares that her son, Evan Rubinson has been, “removed from his role as CEO/President of Armadillo Enterprises.”

The Tampa, Florida-based Armadillo Enterprises is the manufacturer and owner of the Dean Guitars, Luna Guitars, and ddrum brands.

In the days leading up to the release of this letter, multiple news outlets and social media sites had reported that Evan Rubinson was facing legal action due to Pam Rubinson’s accusations that her son had embezzled in excess of $420,000 from his late father’s company, Thoroughred Music, Inc. Evan has “vehemently and wholeheartedly” denied all aspects of the lawsuit, according to His Twitter profile currently lists him as “Founder & CEO of ERA Brands. Owner of Dean Guitars, Luna Guitars, ddrum.”

Pam Rubinson’s letter concludes, “Our team is committed to continuing the legacy of Dean, ddrum and Luna created by Elliott Rubinson, our founder, and my husband.

For Elliott, and for us all, this is our life’s work and our passion.”

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