The February 2018 Digital Edition

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Articles from the February 2018 Issue

NAMM Best & Worst in Show Winter 2018

60630
Christian Wissmuller •
  • February 2018
  • Show Report
• February 21, 2018

Best Big-Time Musical Event

The Yamaha All Star Concert on the Grand featured superstars Michael McDonald, Melissa Etheridge, Lindsey Stirling, Sam Moore, Marc Broussard, Butch Walker, and Sheléa on the Yamaha Grand Plaza stage.

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‘The Big One:’ 2018 NAMM Show Expands in More Ways than One

60619
Christian Wissmuller and Victoria Wasylak •
  • February 2018
  • Show Report
• February 21, 2018

“Our members deserve all the credit for creating such an incredible show,” says NAMM president and CEO Joe Lamond. “It’s their innovative products and displays, the lifelong friendships and business relationships, and dedication to drive business forward that results in those only-at-NAMM opportunities.”

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Top-Tier Timekeepers: High-end Drum Kits Sales in 2018

60575
Christian Wissmuller •
  • February 2018
  • Roundtable
• February 16, 2018

MMR checks in with representatives from five major players in the design and production of high-end drum sets to learn about trends in that market segment, technical innovations, and the strategies of successful dealers who do particularly well with these instruments…

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The Short End of the Stick? In an Increasingly Crowded Field, Artist Signature Series Drumsticks are Less Impactful In Today’s Market for MI Dealers

60568
Christian Wissmuller •
  • February 2018
  • Survey
• February 16, 2018

While some of our MI retailer surveys can provide a somewhat mixed-bag in terms of results, this month’s poll points to a generally clear direction for the Artist Series drumstick market segment: Down.

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Over 1.2 Million Served: Celebrating 25 Years of North Carolina’s Progressive Music

60563
Victoria Wasylak •
  • February 2018
  • Retail
• February 16, 2018

Progressive Music, a 25-year and million-plus lessons operation, started in a broom closet.

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Warb-a-palooza!: Warburton Music Celebrates Factory Grand Opening and 44 Years in Business

60561
Denyce Neilson •
  • Features
  • February 2018
• February 16, 2018

On February 22 and 23, there’s going to be a party in Titusville, Florida: Warb-a-palooza!

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Small Business Matters: Experiencing the Perfect Sales Presentation

60559
Menzie Pittman •
  • February 2018
  • Small Business Matters
• February 16, 2018

It finally happened.

I actually met someone who has the exact formula needed for making any customer trust that the sales person has the customer’s best interest in mind.

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The Sound of Money: Got Value?

60557
Jaimie Blackman •
  • February 2018
  • Issue Articles
• February 16, 2018

As a 13-year-old guitarist in the ‘60s, I would often visit my local MI dealer. The policy of the store was: “You can look at the guitars, but no touching unless your parents are with you.” Needless to say, this was not a very engaging customer experience. A lot has changed… or has it?

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The Next Big Thing?

60555
Christian Wissmuller •
  • Editorial
  • February 2018
• February 16, 2018

Many MMR readers recently returned from the annual NAMM Show in Anaheim (see our Show Report on page 26).

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There’s Nothing Neutral About the Internet When it Comes to Retail

60553
Dan Daley •
  • February 2018
  • Last Word
• February 16, 2018

Retailers are watching how the Tax Cuts and Jobs Act bills that worked their way though the Senate and the House of Representatives late last year will ultimately turn out.

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