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Upfront

  • Woodwind & Brasswind to Join Music & Arts

    Christian Wissmuller | Upfront | April 16, 2024Music & Arts (M&A) announces that, after four decades of serving pro players and beginners alike, sister brand Woodwind & Brasswind (WWBW) is joining M&A. Read More...
  • Stephen Kehner Joins Majestic Percussion as New Artist Endorser

    Christian Wissmuller | Upfront | April 13, 2024Oregon Symphony Assistant Principal Percussionist Stephen Kehner has joined the Majestic Percussion artist roster, adding his skill as a performer and his passion as an educator to the esteemed lineup.  Read More...
  • TikTok Artist LO LA Joins Lanikai Ukuleles’ Roster of Talented Artists

    Christian Wissmuller | Upfront | April 13, 2024Lanikai Ukuleles is thrilled to announce its partnership with recording artist and TikTok sensation, LO LA. Read More...
  • New York’s Imperial Guitar & Soundworks to Close Brick-and-Mortar Location

    Christian Wissmuller | Upfront | April 13, 2024New Palz, New York's Imperial Guitar & Soundworks will soon be shuttering its doors for good. Read More...
  • The MIDI Association and NAMM Announce MIDI In Music Education Initiative

    Christian Wissmuller | Upfront | April 8, 2024The MIDI Association and the NAMM Foundation have announced a year-long fundraising campaign to support the MIDI In Music Education initiative. Read More...
  • Avid Appoints Wellford Dillard as Chief Executive Officer

    Christian Wissmuller | Upfront | April 2, 2024Avid®, a leading technology provider that powers the Media & Entertainment industry, has announced that it has appointed Wellford Dillard as the organization’s next Chief Executive Officer (CEO).  Read More...
  • NAMM Announces Newly Elected Officers for Executive Committee

    Christian Wissmuller | Upfront | March 26, 2024The NAMM board of directors has elected officers to represent the executive committee, effective immediately and will serve through April 2025, representing NAMM’s global membership and the music industry at large. Read More...
  • Donner Brand Expands to Indonesia by Opening New Flagship Location

    Christian Wissmuller | MMR GlobalUpfront | March 25, 2024Donner has announced its expansion into Southeast Asia by launching its flagship retail showroom and diverse range of musical instruments in Indonesia, through an exclusive partnership with PT Garuda Lestari Tradisi (Galestra), the country's leading distributor of musical instruments. Read More...
  • Roland Corporation and Universal Music Group Form Strategic Relationship to Empower Human Artistry Amid AI Boom

    Christian Wissmuller | MMR GlobalUpfront | March 20, 2024Roland Corporation and Universal Music Group (UMG) have announced a strategic relationship in support of music artists and creators worldwide. Read More...
  • RED Development Welcomes Fender Musical Instruments Corp. to PV

    Christian Wissmuller | Upfront | March 19, 2024RED Development, an industry-leading commercial real estate company known for its high-performing mixed-use and retail portfolio, is adding Fender Musical Instruments Corp. (FMIC), the world's leading guitar manufacturer, to its best-in-class tenant roster at PV, the highly anticipated redevelopment of the former Paradise Valley Mall, in a single-tenant office building set to open next year. Read More...
  • NAMM Names AJ Zane New Director of Technology

    Christian Wissmuller | MMR GlobalUpfront | March 19, 2024NAMM has announced that AJ Zane has been appointed director of technology. Read More...
  • Leadership Appointments at GEWA music USA

    Christian Wissmuller | PeopleUpfront | March 14, 2024GEWA music USA is proud to announce significant leadership enhancements within the company. Read More...
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