American DJ Reshuffles European Team

American DJ is bolstering its UK and European operations with a reshuffle of its management team, promoting purchasing manager Sebastian Mobers and European sales manager, Kris Dawber.

Having worked for ADJ in Europe for almost 15 years, Mobers most recently served as the company’s European purchasing manager, having previously gained valuable experience in the sales department, and will now take on the role of EU sales manager. The role will involve supporting and overseeing ADJ’s regional sales team throughout Europe.

Meanwhile Kris Dawber, who has been with the company for 11 years and previously held the position of European sales manager, will re-focus his efforts on the UK and Ireland. Having played a pivotal role in establishing ADJ in the UK, he is tasked with ensuring that the company retains its market position following the UK’s departure from the EU.

Commenting of the redeployment, ADJ president, Toby Velazquez, said: “The UK is an important market for ADJ and we want to make sure that it is well supported during these uncertain times surrounding the Brexit negotiations. A long-standing member of the ADJ team, with an intimate knowledge of the UK market and our business in the country, Kris Dawber is ideally placed for this challenge. I think it is appropriate that Kris refocuses on his domestic market to ensure ADJ’s continued growth and success in the UK and Ireland. Meanwhile, Sebastian Mobers is one of our longest standing team members in Europe and I know that he will excel in the role of EU Sales Manager, ensuring the company continues to thrive in mainland Europe.”