2025 Media Kit PDF
For Sales Inquiries contact:
Matt King – Director of Sales
Mike Lawson – Publisher
MMR Display Ads
Reaching over 13,000 readers each month, including nearly 9000 musical instrument retailers, MMR Magazine is the oldest, largest circulation in the MI industry. Run by musicians, for musicians. We know your market, because we are your market.

MMR Magazine Digital Advertisement Inventory 2025
MMR Magazine Web Traffic Analysis: The Gateway to Music Retailers
Ad-Friendly Opportunities:
With a consistent flow of traffic driven by industry-focused content such as gear reviews, news on musical instruments, MMR Magazine offers advertisers a valuable opportunity to reach the best audience of musical instrument retailers, manufacturers, and professionals. This engaged and specialized audience provides a fertile ground for high-impact and strategically placed advertisements.
MMR’s website receives an average of 3,054 unique visits per month, representing a broad spectrum of industry professionals. This figure is based on distinct IP addresses and provides a strong indicator of the site’s unique monthly visitors. Keep in mind that:
- Multiple users within the same organization, such as music stores or larger retail chains, may share the same IP address, meaning the number of individual visitors could be even higher than reported.
- Some visitors may be counted more than once if they access the site from different networks or devices (e.g., desktop versus mobile), leading to slight overlap.
Key Traffic Metrics:
- 69,224 successful requests over 1.96 days, averaging over 35,322 requests per day, underscores the website’s increasing popularity and user engagement.
- 51,836 successful page requests reveal that visitors are not just landing on the site but actively exploring its content.
- 4.11 GB of data transferred, with an average of 2.10 GB per day, indicates that visitors are engaging with image-heavy and multimedia content, a perfect environment for visually impactful ads.
Top Engagement Days:
- Sunday: The busiest day, with 28,609 page requests and over 38,146 total requests, making it a prime opportunity for weekend advertising campaigns.
- Monday: A typical high-traffic weekday with 7,467 page requests, aligning with industry professionals checking for updates and new content at the start of the workweek when our weekly MMR Newsletter mails.
Hourly Engagement Peaks:
- The site sees peak traffic at 8:00 PM with 6,264 requests, making evening time an ideal slot for premium ad placements.
- Other high-traffic periods include 9:00 PM and 10:00 AM, providing flexibility in scheduling impactful ad displays.
- Direct engagement from mmrmagazine.com and search engine referrals highlight strong organic presence and a loyal audience returning directly to the site for updates and industry news.
Multimedia Impact:
- Over 60% of data transferred comes from high-quality PNG and JPEG images, reinforcing the importance of visually engaging content on the site. This visual richness presents an ideal landscape for image-driven advertising campaigns aimed at showcasing musical instruments, gear, and related products.
Target Audience and Advertiser Appeal:
MMR Magazine’s digital platform targets musical instrument retailers—a niche and highly motivated audience. Advertisers in this space include manufacturers of instruments, gear, technology, and accessories, as well as service providers for the music retail industry. Key advertising clients typically seek to:
- Promote new product launches.
- Build brand awareness in the instrument retail space.
- Drive traffic to e-commerce platforms or in-store visits for special sales and promotions.
The high engagement with multimedia and product-focused content creates an excellent opportunity for image-based adsto stand out.
Top Content for Advertisers:
- Gear categories (e.g., amps, keyboards, drums, fretted gear) are among the most visited sections, making them strategic spots for manufacturers looking to advertise specific product lines.
Summary:
Each month, MMR Magazine provides a unique platform for advertisers to connect with over 3,000 industry professionals, generating tens of thousands of interactions with premium content. With peak weekend activity and high engagement with visual content, advertisers can effectively reach their target audience through well-placed banner ads, product showcases, and newsletter sponsorships.
MMR is the oldest continually-published music products magazine in the world for musical instrument retailers. Manufacturers have a highly-targeted opportunity to reach store owners, distributors, and other key players in the music products retail industry on the pages of MMR Magazine and website, plus through our custom e-blasts and newsletters..
Customized Advertising Packages:
- Cross-platform campaigns covering both desktop and mobile devices.
- High-impact visual advertising across key pages and directories.
- Opportunities to integrate display ads in MMR’s digital and print editions for comprehensive exposure.
For tailored advertising solutions and more information on 2025 pricing and availability, please consult your MMR sales representative.
Sales Rate Card for Musical Merchandise Review (MMR) 2025
This ad inventory targets 13,000 musical instrument retailer stores. Pricing includes mobile and tablet sizes for complete visibility across all digital platforms, ensuring maximum exposure for advertisers.
MMR Magazine Digital Ad Inventory 2025
Ad Position | Desktop/Tablet Size | Mobile Size | Position | Pricing | Ideal For |
Community Spotlight Ads | 300×250 px | 320×50 px | Sidebar, between post content, or lower page | $250/month (12-month commitment), discounts for 2 years | Smaller manufacturers seeking consistent visibility. |
Engagement Builder Ads | 468×60 px or 728×90 px | 320×50 px or 320×100 px | Mid-page, inline content, or article sections | $500–$700/month (6-12 month), discounts for 2-year terms | Manufacturers looking for mid-content exposure. |
Hero Banner | 728×90 px or 970×250 px | 320×100 px | Header, homepage top, or above-the-fold | $1500–$2000/month, +$500–$700 for exclusivity | Top brands seeking high-traffic exposure. |
Exclusive Showcase Ads | 728×90 px or 300×250 px | 320×50 px or 320×100 px | Premium non-rotating spots | Base + $500–$700 for exclusivity, discounts for 6+ months | Companies looking for exclusive visibility. |
Sticky Footer Ads | 728×90 px | 320×50 px | Sticks at bottom of all pages | $1000–$1300/month (6-month minimum), discounts available | Brands seeking continuous exposure on all site pages. |
Popup Ads | 600×400 px | 320×400 px | On-page popups triggered by user action | $900–$1200/month (6-month minimum), discounts available | Maximum visibility through popups. |
Audience Connection Ads | 600×300 px or 300×250 px | 320×100 px | Weekly newsletters with 35-39% open rate | $400/week (minimum 4 placements), discounts up to 20% | Connecting directly with highly engaged newsletter readers. |
Direct Impact Custom Emails | N/A | N/A | Sent to 15,000 highly targeted readers | $1500 per custom email | Direct outreach to MMR readers. |
Preview Slider Ad | Custom | Custom | Featured image slider | Custom pricing | Ads within a slider or featured image module. |
Background Advertisement | Custom | Custom | Appears as background behind content | Custom pricing | Advertisers wanting immersive background ads. |
Above Footer Ad | 728×90 px | N/A | Above footer section | Custom pricing | Ad placed just above footer for maximum exposure. |
Above Archive Ad | 728×90 px or 300×250 px | N/A | Above archive pages (category/tag pages) | Custom pricing | Ideal for reaching readers browsing categories. |
Sidefeed Ad | 300×250 px or 300×600 px | N/A | Sidebar | Custom pricing | Larger sidebar ad for extended visibility. |
Above Hero Ad | 970×250 px or 728×90 px | N/A | Above hero section on homepage | Custom pricing | Premium placement for home page hero banner. |
Below Hero Ad | 728×90 px | N/A | Below hero section | Custom pricing | Secondary hero banner placement. |
Inline Module Ad | 728×90 px or 468×60 px | N/A | Within post or module | Custom pricing | Embedded within content for higher engagement. |
Inline Content Parallax 1 | Custom | N/A | Inline with parallax scroll effect | Custom pricing | Immersive ad using parallax scrolling for engagement. |
Bottom Content Ad | 728×90 px | N/A | Bottom of content area | Custom pricing | Appears above the footer for maximum content engagement. |
Below Article Ad | 728×90 px or 300×250 px | N/A | Below the article content | Custom pricing | Below post ads to capture attention post-read. |
Musical Merchandise Review (MMR) Digital Advertisement Inventory 2025
This ad inventory targets 13,000 musical instrument retailer stores. Advertising clients include manufacturers looking to entice readers to sell their products. Pricing includes mobile and tablet sizes for full visibility across all platforms, ensuring maximum exposure.
MMR Ad Inventory
- Community Spotlight Ads
- Desktop/Tablet Size: 300×250 px
- Mobile Size: 320×50 px
- Position: Sidebar, between post content, or lower page placements.
- Pricing:
- $250/month with a 12-month commitment.
- Discounts available for longer commitments (up to 15% for two years).
- Ideal for: Smaller manufacturers seeking consistent visibility to retailers.
- Engagement Builder Ads
- Desktop/Tablet Size: 468×60 px or 728×90 px
- Mobile Size: 320×50 px or 320×100 px
- Position: Mid-page, inline content, or article sections.
- Pricing:
- $500–$700/month with a 6–12 month commitment.
- Discounts available for longer commitments (up to 15% for two years).
- Ideal for: Manufacturers of instruments or accessories looking for more prominent mid-content exposure.
- Hero Banner (Premium Placement)
- Desktop/Tablet Size: 728×90 px (Leaderboard) or 970×250 px (Large Banner)
- Mobile Size: 320×100 px
- Position: Header, top of the homepage, or above-the-fold locations.
- Pricing:
- $1500–$2000/month for premium placements.
- Minimum 6-month commitment with discounts up to 20% for two years.
- Non-rotational exclusive placement available for an additional $500–$700/month.
- Ideal for: Top manufacturers seeking maximum visibility in high-traffic areas.
- Exclusive Showcase (Non-Rotating Ads)
- Desktop/Tablet Size: Varies by ad type (e.g., 728×90 px or 300×250 px)
- Mobile Size: 320×50 px or 320×100 px
- Position: Premium spots where no other ads rotate.
- Pricing:
- Base price + $500–$700 for exclusivity.
- Minimum 6-month commitment, with discounts for longer contracts.
- Ideal for: Companies aiming for exclusive visibility with no competition.
- Sticky Footer Ads
- Desktop/Tablet Size: 728×90 px
- Mobile Size: 320×50 px
- Position: Sticks at the bottom of all pages on the website.
- Pricing:
- $1000–$1300/month with a 6-month minimum commitment.
- Discounts available for longer contracts.
- Ideal for: Manufacturers looking for constant visibility across all pages.
- Popup Ads
- Desktop/Tablet Size: 600×400 px
- Mobile Size: 320×400 px
- Position: On-page popups triggered by user action (scroll, exit intent, etc.).
- Pricing:
- $900–$1200/month with a 6-month minimum commitment.
- Discounts available for longer contracts.
- Ideal for: Advertisers looking for maximum attention through popups.
- Audience Connection Ads (Newsletter)
- Desktop Size: 600×300 px or 300×250 px
- Mobile Size: 320×100 px (mobile-optimized email version)
- Position: Featured in weekly newsletters with a 35-39% open rate.
- Pricing:
- $400/week with a minimum one-month commitment (4 placements).
- Discounts up to 20% for long-term contracts (up to one year).
- Ideal for: Manufacturers looking to connect directly with engaged newsletter readers.
- Direct Impact Custom Emails to MMR Readers
- Audience: 15,000 highly targeted readers.
- Pricing: $1500 per custom email.
- Ideal for: Manufacturers seeking direct, one-on-one outreach to MMR readers.
Additional Ad Placements for 2025
- Preview Slider Ad
- Desktop/Tablet Size: Custom based on slider dimensions.
- Mobile Size: Custom depending on the slider.
- Position: Featured image slider area.
- Pricing: Custom pricing based on placement and size.
- Background Advertisement
- Desktop/Tablet Size: Custom.
- Mobile Size: Custom.
- Position: Appears as a background behind content.
- Pricing: Custom pricing based on size and placement.
- Above Footer Advertisement
- Desktop/Tablet Size: 728×90 px
- Position: Just above the footer.
- Pricing: Custom pricing based on placement.
- Above Archive Advertisement
- Desktop/Tablet Size: 728×90 px or 300×250 px
- Position: Above archive pages (category/tag pages).
- Pricing: Custom pricing based on placement.
- Sidefeed Advertisement
- Desktop/Tablet Size: 300×250 px or 300×600 px
- Position: Sidebar on the site.
- Pricing: Custom pricing based on placement.
- Above Hero Advertisement
- Desktop/Tablet Size: 970×250 px or 728×90 px
- Position: Above the hero section on the homepage.
- Pricing: Custom pricing based on placement.
- Below Hero Advertisement
- Desktop/Tablet Size: 728×90 px
- Position: Below the hero section on the homepage.
- Pricing: Custom pricing based on placement.
- Inline Module Advertisement
- Desktop/Tablet Size: 728×90 px or 468×60 px
- Position: Within post or module content.
- Pricing: Custom pricing based on placement.
- Inline Content Parallax 1, 2, and 3 Advertisement
- Desktop/Tablet Size: Custom depending on scroll effect.
- Position: Inline with parallax scroll effect.
- Pricing: Custom pricing based on placement and size.
- Bottom Content Advertisement
- Desktop/Tablet Size: 728×90 px
- Position: At the bottom of the content area, just above the footer.
- Pricing: Custom pricing based on placement.
- Below Article Advertisement
- Desktop/Tablet Size: 728×90 px or 300×250 px
- Position: Below the article content.
- Pricing: Custom pricing based on placement.