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Upfront

  • Prolight + Sound Shanghai to Be Withdrawn from the Trade Fair Calendar

    Christian Wissmuller | MMR GlobalUpfront | April 15, 2021Due to a drop in international demand caused by the COVID-19 pandemic, Prolight + Sound Shanghai (PLSS) will no longer take place as a stand-alone trade fair. Read More...
  • The NAMM Foundation Celebrates The 2021 Best Communities for Music Education

    Christian Wissmuller | Upfront | April 13, 2021“Music education changed perhaps more than any other school subject when learning went virtual” is how the nationally-heard NPR program 1A began a broadcast last month. Read More...
  • Music & Arts Acquires Be Part of the Music

    Christian Wissmuller | Upfront | April 13, 2021Music & Arts has announced the acquisition on March 17, 2021, of Be Part of the Music, a nationally renowned music education advocacy organization led by Scott Lang and Andrew Hrynyshyn. Read More...
  • ‘MMR’ Donates Archive to The NAMM Resource Center

    Christian Wissmuller | Upfront | April 12, 2021To preserve the industry’s history and provide a deep body of research spanning nearly a century, the NAMM Resource Center is honored to receive the physical archives of Musical Merchandise Review (MMR) magazine.  Read More...
  • Save the Date: May 25 NAMM Virtual Advocacy Summit

    Christian Wissmuller | Upfront | April 7, 2021Now more than ever, it is critical that we gather as advocates and reinforce the importance of music in federal education policy and relief efforts to a new Congress and Administration. Read More...
  • PlayDrums.com Expands May’s International Drum Month Lessons with Master Drummers

    Christian Wissmuller | Upfront | April 7, 2021Percussion Marketing Council (PMC) will celebrate International Drum Month, May 2021, with an expanded percussion education and national awareness consumer-focused promotion. Read More...
  • Guitar Center and D’Addario Partner for COVID-Safe Earth Day Recycling / Re-String Event at Locations Nationwide

    Christian Wissmuller | Upfront | April 7, 2021Guitar Center is partnering with D’Addario for a special event in celebration of Earth Day. Read More...
  • Multiple Hal Leonard Titles Win Paul Revere Awards for Graphic Excellence

    Christian Wissmuller | Upfront | April 7, 2021Other entertainment industries celebrate its top performers with GRAMMY or Academy Awards, but the print music industry celebrates its best with the Paul Revere Awards. Read More...
  • PRS Guitars Announces Operations in Japan

    Christian Wissmuller | MMR GlobalUpfront | April 5, 2021As of April 1, 2021, PRS Guitars has assumed control of its Japanese distribution through its own Shimokitazawa-based showroom and Tokyo warehouse facility. Read More...
  • The D’Addario Foundation Awards $218,000 to Music Education Programs

    Christian Wissmuller | Upfront | April 5, 2021For the first half of 2021, the D'Addario Foundation awarded $218,000 in grant funding and in-kind product donations to 74 music education programs across the country.  Read More...
  • Gueikian Promoted to Brand President at Gibson

    Christian Wissmuller | PeopleUpfront | April 1, 2021In recent weeks, Gibson Brands has announced the addition of the iconic MESA/Boogie brand, the launch of the Gibson App, the opening of the Custom Shop Murphy Lab, and now a series of organization shifts designed to set the stage for the future.  Read More...
  • SLM to Distribute Sela Percussion in the U.S.

    Christian Wissmuller | Upfront | March 31, 2021St Louis Music (SLM) has announced an exclusive U.S. distribution agreement with Sela Percussion, the German-based makers of handcrafted handpans, cajons, and other great percussion products. Read More...
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