Fishman has appointed Guitarcube as the company’s distributor for China.
Based in Beijing, Guitarcube is considered one of the largest music product and pro 
audio distributors in that region.
Founded in 2006, Guitarcube distributes leading brands such as TC Electronics, Gretsch, EVH, Friedman, ENGL, Collings and Eventide, among others. Guitar Cube was chosen by Fishman based on its expertise and strong understanding of challenges and opportunities in the market.
Asked about the appointment, Gary Lenaire, Fishman VP of International Business Development and E-commerce for China and Japan, stated: “Guitarcube’s expertise in and commitment to the Chinese MI market is exceptional. Fishman is excited to be represented by this fast-growing partner.”
