HEADLINES
Eventide Announces Strategic Partnership with Yamaha

Eventide has formed a strategic partnership with Yamaha to develop signature effects for a future update to its recently announced flagship live sound console, the RIVAGE PM10.  The Eventide H3000 Live™ plug-in will include some of the most widely used signature Eventide effects used in the live sound industry.

“We have the utmost respect for Yamaha’s deep roots in the music equipment industry.  It is an honor to work with the company who is the largest manufacturer of musical instruments in the world.  Their pioneering work developing some of the earliest digital consoles continues to be refined, incorporating the evolving demands for integrated workflow necessary for today’s demanding live sound productions,” noted Ray Maxwell, Eventide vice president of sales and marketing.  “The marriage of classic Eventide effects with the state-of-the-art Yamaha RIVAGE PM10 console is a match made in heaven.”

GC Names Amkreutz Executive Vice President

Guitar Center has appointed Michael Amkreutz to the position of executive vice president, Marketing, Merchandising and E-Commerce, for the Guitar Center brand. Amkreutz’s appointment is the result of an extensive, nationwide search by Guitar Center management who ultimately selected him from an elite pool of candidates for his extensive marketing background. In this new role, Amkreutz will be responsible for all aspects of GC’s product assortment, in-store merchandising, marketing campaigns and e-commerce strategy. 

San Diego’s Greene Music CEO to Retire After 60 years

Mike Greene, the longtime owner of San Diego’s Greene Music, is effectively retiring in January, having sold the music store that bears his family name—to Music Exchange, a highly-successful, multi-location retailer based in northern California. Although Greene and his longtime general manager, Richard Sibley, will continue to operate the Greene Music Education Center, his retirement from retail marks the end of an unparalleled career that not only saw major changes in the music industry, but helped change the music industry itself.

Personnel Realignments at D'Addario

D’Addario is adjusting personnel assignments to better align with their business partners and consumer needs in the market.

Steve Loud, e-commerce sales manager, has been assigned global responsibilities. Reporting directly to vice president of sales David Via, Loud will work closely with D’Addario’s international and U.S. sales personnel, dealers, and distributors to maximize e-commerce opportunities. Loud will be assisted by Pete Cerone, e-commerce project manager and the department’s newest addition, Jim Boyle. Reporting directly to Loud, Boyle will be taking on the newly created role of e-commerce specialist, assisting with site auditing, affiliate development, and other key e-commerce related initiatives. Since joining D’Addario full time in September of 2008, Boyle has held positions in the company’s Custom Installation (CI) department, marketing department, and has served over the past five years as a U.S. account executive in the Sales department.

Conn-Selmer Names Troyka Educational Consultant

Conn-Selmer, Inc. has announced the addition of Frank Troyka to the Division of Education team in the position of educational consultant. Troyka will be joining Gary Markham and Paula Crider to continue to increase our educational outreach under the direction of Dr. Tim Lautzenheiser. 

Frank Troyka began his career as a junior high school band director and taught at three different high schools before accepting the position of director of bands, coordinator of fine arts at Berkner High School, within the Richardson Independent School District in Richardson, Texas, in 2006.  Under Frank’s guidance and direction, his bands earned finalist status three times in the state marching contests.  In addition, Frank recently earned the prestigious 2014 Texas Bandmasters Association Meritorious Achievement Award. 

2015 Tempe Guitar Show

Antique Electronic Supply presents the 2015 Tempe Guitar Show, sponsored by Jensen Musical Instrument Speakers. The show will be held on Saturday March 7, 2015 at 6221 South Maple Ave, Tempe, AZ from 10:00 a.m. to 4:00 p.m. The Tempe Guitar Show is in its 6th year and will have over 40+ vendors displaying guitars, guitar amps, and other musical related products. This event is the largest guitar show in Arizona and is free to the public. Exhibitor booth registration is now officially open.

More Headlines...
GEAR OF THE WEEK
Intermediate Studies for Developing Artists for Woodwinds from Meredith Music

Meredith Music's new Intermediate Studies for Developing Artists on the Flute, Intermediate Studies for Developing Artists on the Oboe and Intermediate Studies for Developing Artists on the Bassoon (by Shelley Jagow) cover all styles appropriate to intermediate methods for woodwinds. They include music from the Baroque, Classical, Romantic, and Twentieth Century eras while representing more than a dozen countries.

'Bass Drum Control' from HLC Celebrates 50 Years with Aniv. Edition

Nineteen sixty-four saw The Beatles debut on The Ed Sullivan Show, Lyndon B. Johnson win a landslide re-election, and Colin Bailey release Bass Drum Control. This book has become a perennial favorite, helping countless drummers develop their bass drum technique and increase their flexibility through the mastery of exercises. Hal Leonard Corporation is proud to reissue Bass Drum Control – one of its consistent bestsellers for decades – in a special 50th anniversary edition. Deemed one of the “25 Greatest Drum Books of All Time” by Modern Drummer, the book is the bible on the subject.

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