D’Addario is adjusting personnel assignments to better align with their business partners and consumer needs in the market.
Steve Loud, e-commerce sales manager, has been assigned global responsibilities. Reporting directly to vice president of sales David Via, Loud will work closely with D’Addario’s international and U.S. sales personnel, dealers, and distributors to maximize e-commerce opportunities. Loud will be assisted by Pete Cerone, e-commerce project manager and the department’s newest addition, Jim Boyle. Reporting directly to Loud, Boyle will be taking on the newly created role of e-commerce specialist, assisting with site auditing, affiliate development, and other key e-commerce related initiatives. Since joining D’Addario full time in September of 2008, Boyle has held positions in the company’s Custom Installation (CI) department, marketing department, and has served over the past five years as a U.S. account executive in the Sales department.