Messe Frankfurt has shuffled its pack again, with a reorganisation of its Muskmesse and Prolight and Sound team.
“With the strategic step of reorganisation, we are focusing expert knowledge and intensifying our working relationship with associations, exhibitors, visitors, key communicators and partners. Against the background of a changing market, we aim to offer our customers convincing arguments for taking part and gaining a wide-ranging overview of the market within the framework of the two international trade fairs”, said Detlef Braun, member of the board of management of Messe Frankfurt.
Michael Biwer, director of Prolight + Sound since 2010, takes charge of the Entertainment, Media & Creative Industries division, responsible for the key account management and strategic planning of Musikmesse and Prolight + Sound, as well as international activities. He continues to report to Stephan Kurzawski, senior vice president, Messe Frankfurt.
The sales activities of the two events will be combined in the new Sales and Planning department, which will strengthen the focus on potential new market and customer segments in addition to customer support, planning and organisation. The department will be headed by Michael Biwer until a permanent appointment is made.
Wolfgang Lücke moves at his own request from the sales field to the new Special Events & Entertainment department. In his position as head of department, he will be responsible for the programme of events at Musikmesse and Prolight + Sound, which ranges from special information and training events for trade visitors to the programme of entertainment at the Exhibition Centre and in the city.
Under Binu Thomas, the Business Relations department will further develop the retailer and key communicator management with the emphasis on targeted measures to activate national and international trade-visitor potential and communication with the various associations. Additionally, the Business Relations Department is responsible for acquiring external sponsors.
The expansion of the media coverage of Musikmesse and Prolight + Sound, as well as the advertising and PR measures for both events continue to be the focus of the Marketing Communication Department. The communication team of the ‘Entertainment, Media & Creative Industries’ Business Unit continues to be headed by Christopher Sparkes.
