Yamaha has announced details of its 2016 Piano Upgrade promotion, designed to drive new customers in-store and existing owners to upgrade.
The promotion offers individuals, schools, colleges, and institutions up to an additional £1,250 part exchange on their current digital or acoustic piano when they purchase any of Yamaha’s revolutionary TransAcoustic or Silent Grand and Upright instruments.
The Pan-European campaign goes live on September 1st and will run until 15th January 2017. It will be supported by editorial, advertorial, online and print promotions and advertising across a range of specialist piano and lifestyle titles. In-Store point of sale will also be available, as will local press releases.
“We know many people aspire to own a Yamaha piano, so this season our Piano Upgrade promotion is the key campaign to reach and inspire new and existing customers to get a great part-exchange deal and invest in a new Yamaha Silent or TransAcoustic,” said Yamaha’s marketing and promotions manager, Leanne Barrell.
“Both these ranges are becoming extremely popular as customers recognise the practical and creative benefits of this new technology,” she added. “We’re seeing a real sea change as Quiet Technology in the home becomes a consideration. And, of course, Yamaha’s Silent range are the only pianos to have been awarded the highly coveted and prestigious International ‘Quiet Mark’ by the Noise Abatement Society.”
For more information contact your Yamaha Sales Representative or visit the Yamaha Dealer Extranet.
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