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UpFront

MMR Staff by MMR Staff
October 22, 2025
in General Music, October 2025
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GAMA Elects New Board Members

Aaron Dablow

The Guitar and Accessories Marketing Association (GAMA) board members have elected one new Board of Director member during their most recent meeting.  This would make a total of five new members, in addition to the four that were added at the beginning of the year, spanning across an array of companies in the industry; they are:

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Aaron Dablow – Taylor Guitars
Amy Kreider – C. F. Martin
Brian Vance – D’Addario
Jennifer Paisley – Alfred Music
Lindsay Love – PRS Guitars

Aaron Dablow

With over 20 years of experience in the musical instrument industry, Aaron has become a key leader at Taylor Guitars, where he currently serves as sales manager, Americas. Based in San Diego, California, he oversees a high-performing team of sales managers across the United States, Canada, and Latin America – driving growth, strengthening dealer relationships, and shaping sales strategy across a diverse and evolving market.

Since joining Taylor Guitars in 2005, Aaron has held multiple leadership roles with increasing responsibility. As sales manager, North America, he led revenue initiatives through a network of more than 200 independent dealers, guiding his team to consistently exceed targets and deepen market penetration. Prior to that, his work as a district sales manager of the Southeast set a foundation for long-term brand success across the region.  He is also actively involved in product development, including custom guitar design, and serves as the product manager for Powers Electric Guitars — the electric guitar division of Taylor Guitars. In this role, he leads the expansion of the global dealer network, hosts events and in-depth training sessions, and contributes to ongoing product innovation.

Before his tenure at Taylor Guitars, Aaron built a strong foundation in retail leadership at Guitar Center in the high-performing Dallas and Hollywood locations, where he consistently ranked among the top sales performers in the Southern California and Texas/Oklahoma regions. His innovative approach to team sales structures and merchandising significantly boosted departmental performance.

Throughout his career, Aaron has been recognized for his expertise in sales management, business development, territory planning, product design, and team leadership. His ability to align strategy with execution continues to play a pivotal role in expanding Taylor Guitars’ presence throughout the Americas.

Amy Kreider 

Amy Kreider has been passionate about music from a young age. She played piano, viola, and flute and later studied music business and marketing in college. These passions came together when she joined C.F. Martin & Company, where she focused on refining their marketing strategies. Her previous experiences in the repair department at Zeswitz and as a store manager at Menchey Music have given her invaluable insight into the retail side of the industry, helping her approach the marketing of Martin guitars with a deeper understanding of customer needs.

Brian Vance

Brian Vance is the vice president of D’Addario’s Guitar Products Division, where he leads business strategy and product innovation for D’Addario’s core business. A dedicated guitarist and music enthusiast, Brian brings 35 years of experience in the Musical Instrument Industry. He has been a driving force behind D’Addario’s emergence as an iconic global music brand. Prior to joining D’Addario in 2001, Brian was product manager at Gibson USA and a director at Marsmusic.com.

Brian holds a BA in Music Business from Belmont University in Nashville, TN, and is certified in Product Management by The Pragmatic Institute. Residing on Long Island, NY, he remains deeply connected to the local music community, actively performing with his own groups.

Jennifer Paisley-Schuch 

Jennifer Paisley-Schuch is a seasoned leader in the music products industry with over 22 years of experience. She has devoted her career to building impactful partnerships and programs that expand and strengthen music education, while advocating for equitable access for all students.

As director of Educational Programs at Alfred Music and MakeMusic, Jennifer collaborates with music educators, school districts, and industry partners to advance high-quality teaching and learning. She leads the development of curriculum resources and adoptions, professional development opportunities, and strategic initiatives that empower educators and inspire the next generation of musicians.

Jennifer also developed and manages a rapidly growing clinician team that works directly with music educators, delivering hands-on support, training, and inspiration in classrooms and at events worldwide.

A proud alumna of the Crane School of Music and SUNY Potsdam’s Business of Music program, Jennifer continues to champion music education as an essential part of every child’s development.

Lindsay Love-Bivens 

Lindsay Love-Bivens is the artist relations manager at PRS Guitars, bringing more than 20 years of experience in performance, production, and leadership. A seasoned guitarist across multiple genres, she also has hands-on expertise in guitar production and repair. Before joining PRS, Lindsay spent several years as Artist Relations and Partnerships Manager at Taylor Guitars, collaborating with world-class musicians and global brands. Earlier in her career, she held senior leadership roles at large churches, building strong ties within the CCM and Gospel music community. She has also served as a diversity and culture consultant, offering a unique perspective to her work with artists and partners.

 

Martin Guitar Hosts First-Ever Sustainability Summit, Setting the Tone for a Greener Music Industry

C.F. Martin & Co. hosted its first-ever Sustainability Summit on October 9, 2025, at the company’s solar-powered Commerce Lane facility in Tatamy, Pennsylvania.

The summit featured keynote presentations, panel discussions, artist-led demonstrations, and live performances, highlighting the importance of sustainable practices across the music and manufacturing industries. Representatives from REVERB, the Forest Stewardship Council®, Sustain Music & Nature, Columbia University’s Climate School, Hearne Hardwoods, Unified Wood Economy, and more shared case studies and actionable strategies for creating lasting environmental impact.

“Martin’s been such a clear leader in sustainability, and that’s what my nonprofit is all about,” said Adam Gardner, co-founder of REVERB and member of the band Guster. “Our approach has always been to meet people where they’re at  — whether they’re a fan, manufacturer, artist, or venue  — and help them move down the path toward sustainability. It’s a process, not a destination.”

Dylan Siegler, SVP and Head of Sustainability for Universal Music Group, added, “Being here has really opened my eyes to how musical instruments themselves are a mechanism for change. We all form the supply chain of the artist  —  record labels, manufacturers like Martin, and everyone in between — creating the possibilities that help artists be more sustainable in all of their practices.”

Artists Leading the Way

Throughout the day, attendees experienced firsthand how creativity and sustainability intersect. Gardner and Jacob Tilley of Young the Giant performed live, reinforcing the summit’s mission to inspire sustainable change through music.

Tilley reflected on the urgency of action after years of touring: “As a band, we felt it was our duty to look under the microscope at what we can do better to keep live music available for the next generation. The summit brought together like-minded people to forge relationships and create a path forward for a more sustainable future.”

Kate Micucci, musician, comedian, and actress, led a reclaimed-art and sustainable ukulele demonstration, transforming discarded materials into new creative expression. “I started painting on discarded guitar tops that would’ve been thrown away otherwise,” Micucci shared. “Today reminded me that sustainability is about what we can do daily — and also about making something bigger and more impactful together. The ukulele I played today [a Martin T1 Tenor Uke] was totally sustainable.”

The day also included a special video message from Wilco frontman and Martin signature artist Jeff Tweedy, whose new FSC®-certified signature guitars launched the same day. “Keep making sustainable guitars,” Tweedy said. “It’s great for everybody, and it’s great for business — because what’s better than sustainable? I’m proud to see more of these guitars being made and proud to be part of it.”

Key Insights and Next Steps

Sessions throughout the day explored topics such as responsible tonewood sourcing, carbon-neutral touring, circular economies, and the use of reclaimed and alternative materials. From wood composites made of biodegradable matter to reimagined supply chain partnerships, attendees left inspired by what collaboration can achieve.

“The big takeaway for me,” said Siegler, “is that any network trying to achieve real change needs a strong root system — just like the trees that inspire us. And that’s exactly what we’re building here today.”

Looking Ahead

The Martin Sustainability Summit marks the beginning of a broader, long-term initiative to connect and empower leaders across music, manufacturing, and environmental sectors. “I think today was a reminder that we all know what needs to be done — it’s just about putting it into practice,” Micucci said. “Martin has been doing this for years, and it’s pretty cool to see that commitment inspiring others.”

Martin Guitar extends its sincere thanks to all speakers, artists, and attendees who made the inaugural Sustainability Summit possible—and to the partners and organizations working every day to set the tone for a greener future. For more information on Martin’s sustainability efforts, visit martinguitar.com/sustainability.

 

 

Black Diamond Strings Relocates HQ

Black Diamond Strings LLC, a leading name in the string manufacturing industry, is proud to announce the relocation of its corporate headquarters to the Fountaingrove Roundbarn Office Complex in Santa Rosa, California.

The Fountaingrove area, known for its rolling hills, scenic vineyards, and strong sense of community, provides a vibrant setting for innovation and growth. With its blend of natural beauty and modern amenities, the Fountaingrove community reflects the company’s values of tradition, quality, and creativity.

“This move represents a fresh chapter for Black Diamond Strings LLC,” said Greg Sarzo CEO. “The Fountaingrove Roundbarn Office Complex not only offers us an inspiring environment but also places us in the heart of a thriving community that we’re excited to be a part of.”

Black Diamond Strings LLC remains committed to its mission of crafting world-class strings for musicians across the globe while strengthening its ties with the Northern California region.

 

 

Washburn Gears Up for Next Era as Nuno Bettencourt Launches Nuno Guitars

After many years of collaboration and creative partnership, famed guitarist Nuno Bettencourt has decided to part ways with Washburn to pursue the development of his own brand, Nuno Guitars.

Since 1883, Washburn has been a key player in the fretted instrument space and continues to innovate with its guitar, banjo, and mandolin product lines. Nuno’s departure is amicable and reflects his desire to explore new creative opportunities by building his own brand.

“After 35 years with Washburn, I’m truly grateful for the partnership and all that we achieved together,” said Nuno Bettencourt. “Launching my own guitar brand has long been a dream, and the time is now.”

“Washburn has greatly benefited from working with Nuno and his team throughout the years,” said Nick Ellingsworth, product manager, Washburn Guitars/KMC Music. “We will be announcing the next generation of Washburn guitars soon.”

Washburn is also proud to announce several strategic developments. Along with an expanded sales and marketing team, enhanced web and promotional content, and advanced analytics capabilities, the company is building a revitalized artist relations program and reimagining its product development process. With these initiatives, Washburn is poised to continue expanding upon its 140-year legacy of innovation.

“The work that Nick and the in-house design team has done to position the next phase of Washburn Guitars at the front of the pack is amazing. Nuno has been such an integral part of the Washburn electric guitar story for decades. We now have an opportunity to stretch out a bit and aim for the next big thing in Washburn,” said James Tsaptsinos, vice president Global Sales/GM, JAM US MI/Pro.

With strong new teams in place and an exciting design roadmap ahead, the next chapter of Washburn’s 140-year journey looks bright.

The entire Washburn and extended JAM family wish Nuno Bettencourt every success in his future endeavors.

 

 

Sweetwater Rocks Out with GuitarFest Event

In late September, Sweetwater had the pleasure of welcoming guitar enthusiasts to its Fort Wayne, Indiana, campus for GuitarFest. The event featured over 70 manufacturer booths, more than 20 world-class guitarists, and numerous industry leaders, all coming together for a celebration dedicated to the guitar. 

“It was an incredible event,” shared Samantha Hunter, director of Artist Relations and Campus Productions at Sweetwater. “Music enthusiasts and guitar players had the unique opportunity to see up close the very latest gear and engage directly with the manufacturers. Additionally, fans had a chance to meet some guitar legends and collect autographs, creating lasting memories for all that attended.” 

Held on Saturday, September 27, GuitarFest was a one-day event that drew several thousand music fans from all over the Midwest. The event underscored Sweetwater’s commitment to creating a community for music lovers and providing opportunities to share the passion of music. 

 

 

Pearl River Guitars Powers Charity Weekend in Southern Indiana; Artists Praise A800N-D Guitar

Pearl River Guitars took the spotlight at the 12th Annual Bread of Life Ministry Celebrity Benefit Weekend, a three-day fundraiser held September 12–14, blending music, community, and hands-on instrument demonstrations to support food and clothing assistance with individuals and agencies in the Tri-State areas and beyond.

The event drew an estimated 300–500 attendees across performances and activities, with guitars from Pearl River — including the acclaimed A800-D dreadnought and a Pearl River bass BPJ60-N and A800N-D — available for artists and guests to play. Founded in 1973, Bread of Life Ministry now serves approximately 55,000 individuals, families, and agencies per month while also supporting outreach nationwide — underscoring the importance of the weekend’s charitable focus.

The all-star slate featured Diamond Farnsworth (Pearl River artist, NCIS stuntman/actor/musician), Nashville singer-songwriter J Edwards, and Grammy-nominated, platinum-selling country artist David Ball, who singled out Pearl River’s A800-D guitar for praise. The Sunday lineup also included legendary gospel greats The Chuck Wagon Gang. Festivities spanned a mixer, Friday performances, a Celebrity Benefit Golf Scramble on Saturday, and a full Sunday at the Museum of the Coal Industry with Cowboy Church, a classic car show, museum tours, and a country concert.

“When artists like David Ball, Diamond Farnsworth, and J Edwards connect with our instruments — and with this community — the magic is real,” said Sherry Carlisle Smith of The SCE Group, who organized the weekend’s entertainment and led on-site guitar demos. “Pearl River builds for working players, and you could hear and feel that all weekend.”

For Pearl River, the event showcases what music can accomplish when it serves a meaningful purpose. The show follows the company’s recent support of the 12th Annual “Faces of HNC” Music & Awareness Event in Tennessee, where players and fans sampled models from Pearl River’s acoustic and bass lines, reinforcing Pearl River’s commitment to causes that help people heal, connect, and thrive through music.

 

 

Eddie Montalvo Signs with Toca Percussion

Toca Percussion is proud to announce that legendary conguero Eddie Montalvo has joined the Toca artist roster.

Widely respected as one of the most influential percussionists in Latin music, Eddie’s addition marks an exciting new chapter for Toca and for the global percussion community.

For more than 40 years, Eddie has been at the forefront of salsa and Latin jazz, performing and recording with icons including the Fania All-Stars, Rubén Blades, Willie Colón, and Héctor Lavoe. His signature sound, Grammy-winning work, and dedication to his craft have made him a household name for percussionists and music lovers alike.

“Joining the Toca family feels like the perfect match,” said Eddie Montalvo. “Toca’s instruments capture the soul of the music I love, and I’m excited to be part of a brand that shares my passion for connecting people through rhythm.”

“We’re honored to welcome Eddie to Toca Percussion,” added Mark Petrocelli, Artist Relations Manager at Toca. “His history and artistry speak for themselves and having him on our roster is truly special for us and the percussion community.”

 

 

HK Audio Names New Indian Distributor

David Leonhard, HK Audio ISM Middle East and India, Manikk Gupta, Managing Partner at Hi-Tech Audio Video Systems Pvt and Christian Jordan

Cap: David Leonhard, HK Audio ISM Middle East and India, Manikk Gupta, Managing Partner at Hi-Tech Audio Video Systems Pvt and Christian Jordan

HK Audio has appointed Hi-Tech Audio Video Systems Pvt as its new exclusive distributor for India. With the agreement in place, the new distribution partner already has stock of HK Audio equipment to cater to the country’s bustling live events and fixed installation markets.

Based in the city of Noida in northern India’s Uttar Pradesh state, Hi-Tech Audio Video Systems Pvt has more than 25 years of experience in the professional AV market serving customers across the country. As a first stage in the new partnership, the distributor has already visited HK Audio’s St Wendel HQ to receive COSMO training and to visit the production facilities.

“We are extremely excited to partner with and represent an audio giant – HK Audio – offering a huge range of products from the economical Portable Sound range to Concert level products,” says Manikk Gupta, managing partner at Hi-Tech Audio Video Systems Pvt. “India is a very demanding market, and clients believe in value for money.”

The Hi-Tech Audio Video Systems Pvt team understand the common challenges faced in the Indian market, but they are confident that the extensive product portfolio and quality of HK Audio can help to overcome them. “Product stability and natural sound has been a big challenge with many reputed brands in India,” explains Gupta. “With our 25 years of experience in the Pro Audio market, we are confident that rental companies, musicians and big artists will just love the sound of HK Audio. Be ready for German precision and Indian Performance!”   

“We are delighted to partner with Hi-Tech Audio Video Systems Pvt as our new exclusive distributor for India,” adds David Leonhard, HK Audio ISM Middle East and India. “We see India as a very important market with vibrant events and installation sectors. We are excited to see how our new partners will grow our market share and look forward to seeing users across the country benefit from HK Audio products.”

 

 

Reverb UK Relaunches with a Lower Seller Fee and One-of-a-kind Music Gear

On September 10, Reverb, the largest online marketplace dedicated to musical instruments,  announced the relaunch of Reverb UK, complete with lower selling fees and new tools for sellers. Now, sellers on Reverb UK will pay a bundled 5% fee once their music gear has sold, 3% less than before, getting more money for their music gear.

With Reverb UK’s all-in 5% fee, hundreds of UK-based music shops, as well as the hundreds of thousands of musicians on Reverb UK, will make more money on each sale. The addition of discounted postage labels via DPD, Yodel, and Evri, as well as UK-specific market trend data that sellers can use to price their gear, further empowers sellers to get their gear into the hands of musicians throughout the UK and beyond using the music gear marketplace created by musicians for musicians.

Said Reverb user and BRIT Award-winner Mark Ronson, “We were working on the score for Barbie, and we realized that director Greta Gerwig was in love with the sound of ‘70s and ‘80s analogue synthesizers. I looked on Reverb for a Yamaha CS-80, and I saw that there was one about an hour and a half away, so we drove out to get it and its sound became a key part of the movie’s soundtrack.”

For nearly a decade, Reverb UK has provided a platform for musicians looking to sell and buy music gear. Featuring a wide range of instruments, from the console used by the Beatles to record Abbey Road to over 150,000 second-hand and new instruments, the leading music gear marketplace has proved popular with enthusiasts, local bands, and world-renowned musicians alike, from Muse and Duran Duran to Placebo and many more.

“Since 2016, Reverb has played a key role in the UK’s music-making community by connecting musicians with music gear they love,” said Reverb’s COO, Tiffany Miller. “Whether you’re parting with a vintage Telecaster or looking for unique pedals that can reshape your sound, our straightforward fees and key product improvements make selling music gear more rewarding than ever before, giving musicians more time to focus on what really matters: making music.”

 

 

Rock & Roll Hall of Famer Chad Smith Launches Foundation to Champion Music Education, Access and Opportunity for Aspiring Artists

Chad Smith, the iconic Rock & Roll Hall of Fame drummer for the Red Hot Chili Peppers, today announced the official launch of the Chad Smith Foundation (CSF). Dedicated to amplifying young talent, the foundation aims to inspire, empower, and nurture the next generation of musicians by bridging the gap in music access and opportunity. Built on the pillars of Inspiration, Access, and Support, the foundation works to ensure aspiring music professionals, regardless of background, have the tools, resources, and opportunities to pursue their passion.

“Music has been my life, and it’s given me so much,” said Chad Smith, co-founder and chairman. “I believe every kid, no matter where they come from, deserves the chance to explore their musical potential and find their voice. The Chad Smith Foundation is about opening doors, removing barriers, and helping young talent flourish. We want to make sure they have a shot at making noise that can change their world, and ours.”

The Chad Smith Foundation will roll out several key initiatives designed to create meaningful impact:

The Curtis & Joan Smith Scholarship: Named in honor of Chad Smith’s parents, this program supports students pursuing diverse careers in music, from performance and education to therapy, production, and more. Scholarships help remove financial burdens so recipients can focus on honing their talents, just as Chad’s parents supported his own musical journey.

Equipment Donation: The foundation will donate quality instruments and audio gear to underfunded music programs and community venues. By providing high-quality equipment, the foundation removes barriers that can stall progress and sparks passion the moment a student picks up an instrument.

Education and Program Support: This initiative will connect skilled instructors to youth programs and ensure they have the tools to teach effectively. The foundation aims to grow the network of music educators, creating more opportunities for both teachers and students while expanding the reach of music education in underserved communities.

The Chad Smith Foundation will serve aspiring musicians of all ages, with a focus on K-12 students, college students, and community members involved in the performing arts. It will address critical needs such as lack of financial resources, limited access to quality music programs, and insufficient support for performing arts venues.

Co-Founder and Executive Director Lewis Smith added, “We are incredibly excited to launch the Chad Smith Foundation and begin the vital work of supporting young musicians. Our programs are designed to create tangible impact, from providing individual scholarships to strengthening community music infrastructures. We look forward to collaborating with schools, universities, and other like-minded organizations to expand our reach and deepen our impact.”

To learn more about the Chad Smith Foundation, explore ways to get involved, or make a donation, visit www.ChadSmithFoundation.org. Your support helps create opportunities, remove barriers, and inspire the next generation of music professionals.

 

 

Focusrite Group Hosts Inaugural Educational Summit at Create-it Studios in Franklin, TN

The Focusrite Group proudly hosted its inaugural Educational Summit on August 14-15 at the cutting-edge Create-it Studios in Franklin, TN. Organized by Dr. Lee Whitmore, vice president for Education, Focusrite Group Americas, the summit brought together leading voices in music, audio, and education for two days of thought leadership, collaboration, and exploration of best practices in preparing the next generation of creators.

The event followed closely on the heels of the July 26th Focusrite Group Create-it Takeover, held at Create-it Studios, a groundbreaking creative innovation space developed in collaboration with Walmart and sponsored by Full Sail University. Located inside Walmart in Franklin, TN, Create-it Studios is a one-stop destination for podcasting, music production, video creation and live events, open to everyone, regardless of experience or background.

At the Education Summit, attendees participated in panels, workshops, and discussions that spanned topics such as immersive audio, curriculum design, music technology innovations, and cross-industry collaboration. A highlight of the program was a Dolby Atmos® panel moderated by GRAMMY®-nominated engineer and audio educator John Merchant, with guest experts GRAMMY-winning engineer Jon Blass and noted electronic music producer/DJ Greg “Stryke” Chin sharing insights on the future of spatial audio.

Special thanks were extended to the Create-it team, along with Full Sail University’s Andrew Duncan and Michael Orlowski, for their contributions to the event.
Attendees included representatives from:

Belmont University

Calhoun Community College

Columbia State Community College

Dark Horse Institute

Dolby Laboratories

Eastman School of Music

Florida State University

Full Sail University

Greenwich High School, Greenwich, CT

Lipscomb University

Loyola University New Orleans

Metro Nashville Public Schools

Miami Dade College

Middle Tennessee State University

North Carolina State University

University of Alabama at Birmingham

University of North Alabama

Virginia State University

“Focusrite has always been deeply committed to supporting education and empowering the next generation of music creators,” said Dr. Lee Whitmore. “This summit gave us the opportunity to bring together a remarkable group of educators, industry leaders, and innovators to share knowledge, inspire one another, and advance the role of music technology in education.”

The Focusrite Group Educational Summit marks the beginning of an ongoing initiative to foster dialogue and collaboration between academic institutions, industry leaders, and creators, ensuring that the tools, resources, and inspiration needed for tomorrow’s music innovators remain accessible and impactful.

 

Pearl Corporation is excited to announce the addition of legendary marching percussion educator, Thom Hannum, as director of Education. As one of the most respected voices in the world of marching percussion, Thom brings decades of experience, innovation, and leadership to this new role. Known for his work with The Crossmen, The Cadets, Star of Indiana, Blast!, Carolina Crown, and UMass, Hannum is a DCI and World Drum Corps Hall of Fame inductee and PAS Hall of Fame Inductee. As director of Education, Hannum will spearhead initiatives that foster musical growth, community engagement, and brand alignment through educational outreach and programming. Since Pearl’s inception in 1946, music education has been at the forefront of the company, when founder Katsumi Yanagisawa began producing music stands for the local Japanese market. Today, Pearl marching and concert products are staples in schools and universities around the world. As a leading manufacturer of musical instruments, Pearl values the development of musicians at all levels — from students and educators to professionals — and the director of Education is central to this mission.
“To be named Director of Education at Pearl is a major milestone in my professional career – reflective of a 43-year association with Pearl as an artist and clinician. It is both flattering and humbling. Let’s get started!”
“With over four decades of partnership, Thom’s transition into the role of director of Education marks not only a continuation — but an evolution — of our long-standing relationship. His legendary knowledge and experience in school music education have shaped the industry, and his guidance will be instrumental in steering Pearl’s Band & Orchestra initiatives into the future,” said Glen Caruba, director of Sales & Marketing at Pearl Corporation.
“Without music education, there’s simply no music industry,” said Adam Jones, director of
Marketing at Pearl Corporation. “This role is about more than our products — it’s about people, progress, and providing educators with the tools they need to inspire the next generation of performers.”

 

 

Allen & Heath USA and American Music and Sound are pleased to announce the appointment of Daniel Reed as the company’s new Western regional sales manager. In his new role, Reed will oversee sales activities and manage the sales representative network across the Western United States.

Reed brings more than a decade of professional audio experience spanning live sound, touring, and technical sales. He began his career mixing live bands and managing production in Phoenix, AZ, while attending Arizona State University. His work soon took him on the road, where he spent 10 years touring worldwide as a front-of-house and monitor engineer with indie rock groups, major touring acts, and pop artists.

Following his time on the road, Reed transitioned into technical sales and applications support at Harman Professional Solutions, where he specialized in Tour and Performance Audio products from JBL Professional and Crown Amplifiers. In this role, he worked closely with sales teams and customers on system design, demos, training, and business development within the professional audio community.

“I am truly humbled and excited to join the team at Allen & Heath USA,” said Reed. “Their products have redefined what is possible in the console industry, combining power, capability, and accessibility across every size and budget. I look forward to contributing to a brand that not only innovates but also fosters a passionate community through their commitment to educating and supporting their users.”

Neil Potter, director of National Sales for Allen & Heath USA, added: “Daniel’s unique blend of hands-on touring expertise and deep technical sales experience makes him an outstanding addition to our team. His proven ability to connect with both end-users and sales partners will be invaluable as we continue expanding Allen & Heath’s presence across the Western U.S.”

 

Casio America, Inc. has announced that Stephen Schmidt, vice president of the company’s Electronic Musical Instruments (EMI) Division, retired on September 30, after 19 years of dedicated service to Casio.

During his nearly two-decade tenure, Stephen Schmidt played a key role in advancing Casio’s corporate creed of “Creativity and Contribution,” offering people new ways to experience and enrich their lives. He began his career at Casio America as vice president of Sales, supporting all major divisions including watches, calculators, digital cameras, business projectors, digital pianos, and portable keyboards. In this role, he managed independent and regional accounts nationwide, providing strategic guidance and driving growth across a diverse network of retail partners.

In 2009, Schmidt assumed the more focused role of vice president of the EMI Division, where he made a lasting impact by overseeing the development and marketing of Casio’s award-winning musical instrument lines. These include the Privia and Celviano digital pianos, as well as the Casiotone portable keyboards —  recognized globally for their innovation, quality, and accessibility, making them a trusted choice for everyone from beginners to educators and professional performers.

Throughout his time with Casio, Schmidt also contributed to several key initiatives across other divisions, including the U.S. launch of the Oceanus watch line, the development of Casio’s jewelry channel, and the introduction of new business ventures such as the Tryx digital camera and slim projectors. In the musical instruments space, he led three standout product launches, including two high-profile “Beyond Sound” events for the XW synth series — featuring The Crystal Method and Karmen — and the 2015 launch of the Grand Hybrid piano at Lincoln Center. Most recently, he supported the 2022 release of the Privia PX-S7000, a flagship product that redefined digital piano design for the modern lifestyle.

Before joining Casio, Schmidt built a successful career in the consumer electronics industry, holding leadership roles that spanned direct-to-consumer marketing, brand development, and long-term business strategy. He earned a strong reputation for consistently managing sales and profitability growth while helping brands expand their footprint in competitive market segments.

“Stephen has been a vital part of Casio America’s success in the music industry,” said Yusuke Suzuki, president and CEO of Casio America, Inc. “His leadership and vision have helped shape our Electronic Musical Instruments division, driving innovation, expanding our market reach, and strengthening our reputation for delivering outstanding products. We are deeply grateful for his contributions and wish him all the best in his retirement.”

Reflecting on his career, Schmidt said: “It has been an honor and a privilege to lead a company with such a well-known name and rich history. Casio’s mission to bring music to more people, initiated over five decades ago, has resulted in several award-winning, groundbreaking products. We continue to bring musical instruments to market for everyone, wherever they may be in their musical journey, from beginners to professionals. It is incredible to see how the music created through these instruments has changed lives, and it has been a joy to be part of that process.”

These milestones reflect Schmidt’s deep commitment to innovation, cross-functional leadership, and expanding Casio’s presence across both new and established markets.

Following Schmidt’s retirement, Brian Piccolo, currently General Manager of Sales for Casio America’s EMI Division, will assume Schmidt’s responsibilities, ensuring continuity for the company’s dealers, partners, and customers.

With deep appreciation for his years of service, Casio America congratulates Stephen on his retirement and celebrates the legacy he leaves behind.

 

Allen & Heath USA and American Music and Sound are pleased to announce the appointment of Chad Plageman as regional sales manager for the Central United States. In this new role, Plageman will oversee sales, support, and training initiatives across the region, further strengthening the company’s presence and customer engagement in the pro audio market.

Plageman brings over two decades of leadership experience in sales and business development, with a proven track record of driving revenue growth, building high-performing teams, and executing strategic initiatives. Most recently, he served as Vice President of Sales at Full Compass Systems, where he led a team of over 50 employees.

Prior to that, Plageman held senior roles at Poblocki Sign Company, Adams Outdoor Advertising, and Fairway Outdoor Advertising, where he consistently delivered strong results in revenue growth, team development, and operational efficiency. His extensive experience in managing national and regional sales teams, combined with his deep understanding of the professional audio and signage industries, positions him well to lead Allen & Heath’s efforts in the Central territory.

“I’m thrilled to be joining an incredible organization and working alongside some of the best industry professionals in the business,” said Chad Plageman, central regional sales manager, Allen & Heath USA. “Allen and Heath’s products are the best in the market, and it’s an honor to represent them. I’m excited to get out in my territory to meet the great representatives and businesses that proudly sell our products.”

“Chad’s deep industry knowledge and strong relationships make him a valuable addition to our team,” said Neil Potter, director of National Sales for Allen & Heath USA. “We are confident that Chad will deliver immediate impact, strengthening sales performance and enhancing service support for our partners and end users across the Central region.”

 

The Audio Engineering Society’s Board of Governors (BoG) has elected Agnieszka Roginska to assume the role of AES director beginning January 1, 2026. Roginska will replace outgoing Director Bill Schulenburg as one of two BoG-elected Directors on the AES Board of Directors (BoD). She will serve on the Board of Directors through 2027.

An AES Fellow and Past President, Roginska has served the Society in a plethora of leadership roles, including previous terms on the BoD. She currently serves as the co-chair of the AES Event Coordination Committee. Roginska earned a Ph.D. in Music Technology from Northwestern University. She is now a Professor of Music Technology at New York University, where she conducts research in the simulation and applications of immersive and 3D audio including the capture, analysis and synthesis of auditory environments.

“I am delighted that Agnieszka will be returning to the Board of Directors,” AES president Gary Gottlieb stated. “We welcome her wisdom and experience as AES continues to evolve to better serve our members.”

“We are also grateful for Bill Schulenburg’s devoted service,” added Gottlieb. “He has been a steadfast champion for our membership.”

“I am deeply honored to have been elected to the AES Board of Directors” Roginska said. “I look forward to working with my fellow Board members to support our community and to contribute to the AES mission of advancing audio innovation and fostering collaboration across our global community.”

The Board of Directors is the governing body of the AES with responsibility for the overall function and direction of the Society. Each Director is also a member of the larger Board of Governors, alongside regional Vice Presidents and Governors at large. Save for two Directors elected to the BoD by the BoG from within the BoG’s recent and current membership, each of these volunteer Board members are elected by the voting membership of the Society. The AES Boards manage AES business, membership, events, publications and online resources with the assistance of the Society’s volunteer-led topical committees.

 

Solid State Logic announces that it has appointed CJ Lewis to the position of national sales manager, Western U.S., where he is responsible for SSL, Harrison Audio and Slate Digital ACP (Audio Creation Product) solutions. In his new role, Lewis joins SSL’s US-based distributor, Group One Ltd. as part of expanding its business development and customer relationships, reporting to Rick Naqvi, senior VP of USA Sales.

Lewis, who is based in Denver, CO, brings more than two decades of sales management and product expertise to his role. Prior to starting with SSL, he has worked as a regional sales manager for Mackie, as a partner for pro audio rep firm the Marshank Group, as a studio and live musician, and as a worship mentor. In the retail domain, Lewis also served as a sales manager for GC Pro for several years.

In his new role at SSL, Lewis will be focused on expanding the SSL, Harrison and Slate Digital partner and customer network in the western United States by interfacing with partners and dealers, hosting a myriad of events and trainings, and supporting existing facilities with SSL products.

“Throughout my audio career, I’ve approached studio problem-solving through strong relationships with others, always building meaningful human connections and fostering a team culture that thrives on collaboration,” says Lewis. “Now, I am thrilled to have an opportunity to leverage SSL’s exceptional audio solutions with the goal of expanding its customer base even further.”

From a product perspective, Lewis will focus on SSL’s entire ACP line, which includes interfaces, controllers, rack equipment and 500 Series units – as well as the company’s recording consoles, including ORIGIN. In addition, he will support Harrison and Slate Digital solutions, including Slate’s digital modeling microphones.

Lewis says he was drawn to the opportunity at SSL because of the brand’s legacy, innovation and market strengths, as well as Rick Naqvi, who he worked alongside during the early 2000’s in another role. “The team here is absolutely top-notch, and I look forward to learning and contributing in my new role as National Sales Manager, Western U.S.”

 

Gibson, Inc. announces the appointment of Anne Rohosy as chief commercial officer (CCO). In this expanded role, Anne will lead Gibson’s global commercial strategy, overseeing wholesale, direct-to-consumer, and retail channels as the company accelerates its growth and brand presence worldwide.

“I am excited to step into the role of chief commercial officer,” says Anne Rohosy. “Gibson has a legacy unlike any other, and we have incredible opportunities ahead to expand our reach, strengthen our brands, and deliver for our fans and partners worldwide.”

“Anne’s leadership has been instrumental in shaping Gibson’s transformation over the past several years,” continues Cesar Gueikian, president and CEO of Gibson. “Her deep experience in building global brands, leading complex commercial organizations, and driving innovation makes her the right leader to take Gibson’s commercial strategy to the next level.”

Anne has been a key member of Gibson’s leadership team since 2021, serving as chief human resources and impact officer, as well as managing director of the Gibson Amplifiers business. During this time, she has led organizational transformation, championed culture and people strategy, and guided the revitalization of Gibson’s iconic Amplifier division.

With over 30 years of leadership experience across top-tier global brands, including Levi Strauss & Co. and Nike, Inc., Anne brings proven expertise in brand building, P&L management, sales and marketing operations, and organizational transformation. She has held president and executive vice president roles overseeing multi-billion-dollar businesses, led global market expansions, and driven strategic growth across the Americas and Europe.

In addition to her executive leadership, Anne has contributed her expertise to global board and advisory roles in consumer products and technology-driven businesses, adding further depth to her perspective on innovation, market expansion, and consumer engagement.

 

 

Trade Regrets

 

Dennis Van Vactor, who served Yamaha Corporation of America with distinction for 27 years, passed away on Saturday, August 16, at the age of 79.

Van Vactor joined Yamaha in 1980 as a district manager for the company’s DMI Division, bringing years of experience as a performer, retailer, and advocate for music education. Over nearly three decades with Yamaha, he also served as district manager in the company’s Keyboard Division. He retired in 2007.

“I have so many fond memories of Dennis,” said Dan Rodowicz, senior director, Piano Sales, Yamaha Corporation of America. “I first met him when I was a Product Specialist for the former Yamaha piano division, later serving as a District Manager. Over the years, we logged countless miles and shared plenty of laughs together. Dennis was the consummate Yamaha district manager — dedicated, professional, and deeply respected. But to me, he was much more than a colleague; he was also a trusted friend and mentor.”

Born in Sioux Falls, South Dakota, and raised in Wyoming and Spearfish, South Dakota, Van Vactor was a talented pianist from a young age, performing professionally by age 12 and touring across the U.S. and Canada before starting his business career. In 1970, he co-founded Stephenson’s Music in Rapid City, South Dakota, with Glenn DePue before beginning his long career at Yamaha.

Following his retirement, Van Vactor returned to his roots as a pianist and arranger, performing with ensembles in Tucson, Arizona, while continuing to champion music education, particularly jazz and musical theatre at the middle school through college levels. He shared this lifelong passion with his daughter, Melissa, with whom he also worked during his Yamaha years.

Van Vactor is survived by his wife of 55 years, Martha; daughter Melissa; cousin Norva Kay; brother-in-law Lionel; and sister Connie. In accordance with his wishes, there will be no formal service. His ashes will be spread at Maroon Bells in Aspen, Colorado, a place of special significance to him and home to the Aspen Music Festival he cherished.

 

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