Adam Hall Opens New Experience Center

Adam Hall has opened its new €20m Experience Center at its Group headquarters located in the Hessian town of Neu-Anspach near Frankfurt, Germany.

More than €20 million has been invested in the construction of two new building complexes, the Experience Center and the expanded Logistics Park to improve the presentation of its portfolio to customers, partners, and event tech professionals.
 
The new Experience Center at the equally new Adam Hall-Str. 1 has been specially designed for business customers, partners, organisations and employees and, as an architectural hallmark of the Adam Hall Group, includes a fully-equipped product showroom, a large theatre auditorium for live shows and demonstrations, educational facilities for the newly-founded Adam Hall Academy, which as of June 18th offers a full seminar programme for the industry in conjunction with DEAplus, the German Event Academy organisation and the company restaurant coined “Come Together”. The integrated R&D and engineering department in the other half of the Experience Center houses an anechoic measuring room, various endurance and climatic test rigs, a photometric laboratory and ample space for modelling and 3D prototyping.
 
“The dynamic markets of our time require courage, mobility, innovation and high customer orientation”, said CEO Alexander Pietschmann on the implementation of the new Experience Center, which will serve “as open space for inspiration and creativity” for employees, customers, and partners. “The repositioning of the company underlines the identity of the Adam Hall Group and clearly defines our motivation and goals. The focus is on the wishes and requirements of our customers. We would like to create ideal conditions for professional users with innovative, user-friendly and powerful event technology solutions and give more people the opportunity to realise their creative ideas.”
 
“After over 40 years in the entertainment industry, we are proud to state that the Adam Hall name is well established amongst event professionals,” says COO Markus Jahnel. “Over the last ten years in particular, the company has grown considerably, continually developing to become a manufacturer and full-service provider for event technology, a fact which is once again emphasised by our comprehensive product portfolio for the pro audio, LED lighting, stage equipment and flightcase hardware sectors.”