Allen & Heath has picked Algam as exclusive distributor of its products in the French market.
The sales operation will be divided between Algam Entreprises, which will manage sales to rental and staging companies and installers, and Audia, which will represent Allen & Heath to MI stores and audio dealers.
“Algam is proud to add such a fantastic brand to its catalogue,” said Benjamin Garnier, Algam managing director. “This partnership will enhance our portfolio, and open up new possibilities to further strengthen our standing in the French audio market. We are sincerely excited to develop the Allen & Heath brand in France.”
“We are delighted to be working with Algam. The company is renowned for its knowledge and expertise across the Professional Audio and MI spectrum. We know the Algam team are dedicated to serving our loyal customer base, as well as seeking out new opportunities,” comments Allen & Heath’s sales and marketing director, Christian Luecke.
