Ambitious ADG signs French distribution deal

Audio Distribution Group and Filling Distribution have entered into an exclusive strategic partnership, aiming to create a pan-European distribution business.

Based in France, Filling Distribution distributes effects pedals and guitar related products, including brands such as Earthquaker Devices, Providence and Maxon.

Audio Distribution Group, was founded in 2015 by a team of former TC Group management, and quickly took on distribution of Aston Microphones and Dynaudio PRO Studio Monitors.

The new deal will see ADG and Filling combining their product offering across Europe, with each company selling the other’s brands and products on their behalf, in designated territories.

Filling Distribution, Founder Julien Carlier commented: “In early 2015, when Nicolas and I started to think about the strategy that we wanted to set up in order to better develop our operations in Europe, we never imagined being able to establish such an effective, experienced and immediately efficient alliance with Bruce and Steve at ADG. Our joint strengths are now fully optimised on every level and the timing is perfect, so 2016 promises to be huge.”

ADG CEO, Steve Russell, added, “We at Audio Distribution Group are extremely excited to be entering into this partnership with Filling Distribution. Having known the founders Julien and Nicolas for quite some time, I am very confident that this new enterprise will prove to be a great asset to both companies and our brand partners, in terms of market reach and agility.”