Barnes and Mullins has added a back order facility to its trade website enabling retailers to build and save orders throughout the day.
The new service means orders can be built during quieter periods throughout the day with the website automatically saving order progress to allow the retailer to return to it at a time that suits.
With the full B&M catalogue listed, including multiple product images and a greater list of specifications, store owners and buyers can use the website to speed up their sales in store. Customer enquiries that would ordinarily require a phone call are now able to be resolved immediately using the website.
Barnes and Mullins Associate Marketing Director Alex Mew said: “Our online facility has been designed to help our customers take control of their ordering at any time, any day of the week. In response to customer requests, the most recent addition is the ability to add products to a backorder. After overcoming a few technical challenges, we are pleased to add this function with immediate effect. I would stress however that the B&M sales team are still fully equipped to answer all queries and requests whether in person, on the phone or via email.”
Once complete, all online orders are sent to the appropriate B&M area sales manager to authorise discounts prior to fulfilment by the sales team.
A full explanation of how the B&M site operates can be found here: www.bandm.co.uk/how-it-works.
The distributor is also rolling out its live XML database feed. The data – pulled from the www.bandm.co.uk website – is designed to be easily integrated with retailer’s EPOS and online systems for the most up to date product information.
