Barnes and Mullins has brought the Shergold electric guitar brand back to life, with the launch of a re-invented range designed in cooperation with Patrick James Eggle.
With a British legacy reaching back as far as 1968, Shergold Guitars enjoyed their heyday in the late 1970s and early 1980s when bands such as Genesis, New Order and Joy Division chose the guitars and basses as their go-to instruments. Having purchased the dormant Shergold Guitar company in 2015, Barnes & Mullins has decided to re-invent the brand for the 21st century.
The initial launch is based around a single Masquerader model shape, which is available with three pickup configurations and in four colour finishes. Made with a solid mahogany body, and featuring a solid rosewood neck and fingerboard, a custom-designed bridge and Eggle’s personal choice of genuine USA-made Seymour Duncan pickups, the 2017 Shergold Masquerader is desigend to appeal to the rock guitarist.
“My first proper guitar was a Shergold”, said Brian Cleary, B&M’s joint managing director, “so this project has great personal significance. However, I always knew that the re-born Shergold guitars couldn’t be retro re-issues. We had to bring something new and exciting to the guitar party. Although Patrick [Eggle] took inspiration from the original Shergold models, he has worked to design an all-new instrument with some truly excellent features.”
Prices are £765 for the P90 equipped Masquerader SM01SD, £835 for the 2 Single Coil / 1 Humbucker equipped Masquerader SM02SD, and £809 for the 3 Single coil loaded Masquerader SM03SD.
All three variants will start shipping in late January 2017 to selected UK dealers.
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