Dutch online retailer Bax-shop is changing its name to Bax Music and expanding its presence in Europe.
The retailer has just opened an online store in Italy, its seventh in Europe.
The firm opened a site in Spain a few weeks ago, and is now active in the Netherlands, Belgium, France, Germany, the UK, Spain and Italy and, according to the company, Sweden will follow soon.
“We have colleagues from Germany, the UK, France, Italy, Spain and Sweden. We often hear from our French and English customers, who are usually pretty critical, that they didn’t expect we are located in the Netherlands, so for us that’s prove we come across as locals in the eye of the consumer”, said the firm’s Linda Blommaert.
The company ships all of its products from its HQ in Goes. It has a staff of more than 400 across Europe and aims to deliver within two business days. In the Netherlands, customers ordering before 1pm, can get same day delivery.
“For us, Bax-shop isn’t just a shop. It’s all about music”, said owner and director Jochanan Bax. “That’s why we are proud to show the new logo with the styled equalizer. With the name Bax Music and the equalizer we literally add more music to our branding. An equalizer amplifies the music and gives more colour to it. And that’s exactly what we want to do.”
The firm also has three physical stores – two in the Netherlands and a third in Antwerp, Belgium. There are plans to open a fourth in Amsterdam, soon.
