D’Addario boosts UK sales force

D’Addario UK has strengthened its sales capabilities with the addition of a new internal sales manager.

Richard Smedley has a background in retail, having managed the womenswear section of the Jack Wills flagship store in Covent Garden. Prior to that he held a variety of other retail and consumer-facing positions.

He is also a musician, playing flute, clarinet, piano and percussion all to grade eight standard and he also plays guitar and has worked as a session musician.

Predominantly taking care of D’Addario’s Northern England and Scottish customers, he can be contacted on 0191 300 3008 or richard.smedley@daddario.co.uk.