D’Addario & Company, Inc. has announced the launch of a new site for their “Play Fearlessly Project.” The Play Fearlessly Project is a social initiative designed to showcase the next generation of electric guitar strings: D’Addario NYXL. The project began in March of 2014 with a Suhr Classic-T guitar outfitted with NYXL strings. The guitar made stops in New York City, Nashville, and Los Angeles, where professional artists participated.
This was followed by a series of public events at select Guitar Center stores across the country in May and the London Guitar Show in September, where visitors had a chance to participate. These contributions are now live on playfearlessly.com and part of the “longest lick ever played”—an eclectic mix of music by a range of artists, from amateur to professional. With the launch of playfearlessly.com, the project is also officially open for public participation.
