Long established US drumming mag Drum, will be sold to Stringletter in November.
Drum was launched in 1991 by drummer Andy Doerschuk and guitarist Phil Hood, who met as staff colleagues at Guitar Player Incorporated (GPI) in the late 1980s.
The mag claims an audience of more than 250,000 drummers, drum businesses, and educators through print and digital channels..
“My colleagues and I are so pleased to unite with this great brand,” says Stringletter founder and publisher David Lusterman. “I’ve admired Drum, and the savvy and enthusiasm of its founders, since it first burst on the scene 25 years ago. We see lots of opportunities to grow and innovate together.”
Stringletter says it will expand Drum’s content and community outreach team and ramp up its web, e-news, and social-media presence under the on-going editorial leadership of Andy Doerschuk.
Publisher Phil Hood will remain the brand’s market ambassador, marketing advisor, and advertising sales leader. “As we celebrate the first 25 years of Drum this September, Andy and I were eager to find a partner who could best guide the brand through the next 25,” said Hood. “Not only does Stringletter know the MI market thoroughly, their team has the skills to extend Drum’s reach across print and digital audiences.”
Established in 1986, Stringletter is a family-owned media company headquartered in Point Richmond, California, also publishing Acoustic Guitar, Classical Guitar, Strings, and Ukulele.
