Fender’s new Digital initiative has launched its first mobile app, Fender Tune – a free iOS guitar and bass tuner app.
The app is designed to “on-board” new players – teaching them as they use the app – while lowering abandonment rate through an educational platform. Fender says it is the first step in a broader digital strategy to accompany players at all stages of progression.
“Fender Tune is the first in a suite of products we are creating that will enable players of all levels to evolve their skill sets, bridging our physical products with innovative digital assets,” said Ethan Kaplan, general manager and chief product officer, Fender Digital. “We are creating an entire ecosystem, a connected series of applications for players to make them play better, make it easier and more fun, connect them with other players and ultimately celebrate what it means to be a player.”
The app is currently designed to tune acoustic guitars, and amplified electric guitars and basses. Fender says that unlike other tuner apps on the market, it is not only about the tune but also tone. With basic tone tips for beginners, players can be guided through help selecting and strumming their strings, understanding and setting up their amplifier, and finding the ideal tone on their guitar.
Features:
Auto Tune – Pluck a string and the app “hears” the note and guides the player to the perfect pitch. A string-by-string diagram walks users through any chosen tuning.
Manual Tune – Tap a string on the interactive Fender headstock, and players will hear a real instrument sample of the note—recorded on a Fender instrument.
Chromatic Mode – Play a string and tune to any note on the scale.
Tuning Variety – Choose from standard, Open G and 20 additional pre-set tuning options.
Custom Tunings – Allows players to create their own custom tunings and save to their Fender Connect personal profile for easy access.
Beginner Tips – Basic, illustrated beginner tips allow players to get in tune, even if they have never picked up a guitar before.
