Gear4Music Christmas sales up nearly 40 per cent

Like-for-like sales have soared over the Christmas period at online specialist Gear4Music, according to its latest trading update.

In an update covering the two months from 1st November 2015 to 31st December 2015, the firm saw a 37 per cent sales rise following strong growth in both the UK and Europe.

Dispatching and delivering goods seven days a week during the Christmas period was said to have helped to increase website conversion, with a 63 per cent rise in mobile revenue compared with the same period last year.

Sales of microphone and PA systems were particularly strong during the festive period, 83 per cent up on the same period last year, apparently helped by the resurgence of live music performances in the UK’s pubs and other venues, following on from the popularity of music festivals during the summer.

Gear4music’s chief executive Andrew Wass said: “Gear4music delivered a strong performance during the festive period with more visitors to our websites becoming customers, and increased sales through mobile devices.

“We remain confident that as we continue to enhance our websites, extend our product ranges and strengthen our fulfilment systems, we will deliver results in line with market expectations for the financial year ending 29 February 2016.”