D’Addario UK has recruited Adam Ironside as as its new fretted specialist.
A guitarist for over 15 years, Ironside has independently released two albums as well as appearing on several high profile TV shows, including Sky Arts’ Guitar Star. Having gained three professional music qualifications, culminating in a (BA) Music degree from Newcastle University, he worked in the financial sector whilst continuing to further his music career by managing an online music magazine and teaching music theory and guitar.
Reporting to European marketing manager, Matt Hickman, Ironside will provide a link between dealers and consumers, and D’Addario fretted strings and accessories. He is tasked with building an extensive dealer training programme, delivering essential new product information to the market, expanding the firm’s merchandising capabilities and becoming the point person for D’Addario fretted products in the UK.
