Middle East Deal for Yamaha

Nexo has announced the appointment of Yamaha Music Gulf as its official re-exporter to the Middle East and Africa.

Established in 1997 as a wholly-owned subsidiary of Yamaha Corporation, Yamaha Music Gulf provides its territory with the full line of Yamaha integrated professional audio products offering products for the broadcast, sound reinforcement/installed sound, touring, commercial recording, and post production applications as well as musical instruments and consumer audio products.

By adding the Nexo line of high-end loudspeakers and amplifiers to its portfolio, Yamaha Music Gulf aims to widely fulfill customer demands and requirements by a solution-based approach to sound reinforcement, supplemented by support, education, and training to customers in the professional audio market.

Yasuaki Gyoten, MD of Yamaha Music Gulf said: “With our superior level of high-end PA system knowledge and design skills, we have been distributing our system solutions to the markets for a long time using our experience as one of the leading distribution companies in these regions. The synergy effect of two brands created between Yamaha & Nexo will help to further enhance the value of our integrated professional audio product solutions to customers in mid and high-end segments.”

Jean Mullor, CEO Nexo added: “This new partnership with Yamaha Music Gulf will help us meet the growing demand for our high-quality sound reinforcement solutions in the Middle East, Africa and the Commonwealth of Independent States. Our two companies share the same philosophy and we aim to offer the professional audio market something over and above ‘black boxes’, complementing technical solutions with a high degree of support, education and training.”