Musikmesse has revealed more about its new-look trade show format for next year.
It includes new lounges, more networking opportunities and, of course, more consumer visitors.
“To understand the expectations that companies have of an advanced trade fair, we listened carefully to the sector and conducted numerous discussions with exhibitors and associations. In many cases, they said they would like to see more activities being undertaken to attract even more international trade visitors to the fair”, explained Musikmesse Director Wolfgang Lücke. “And this is exactly what we aim to achieve with the new concept for Musikmesse 2016 – with specialised programmes and a separate hall for doing business efficiently.”
New features include:
Musikmesse Insider
The Musikmesse Insider customer programme returns again in Hall 11.1, aimed at European retailers from all segments of the musical instrument sector with max. 50 employees. The programme attracted over 1,700 registrations at the last show and is being expanded again for 2016.
Business Academy
Experienced speakers contribute to an educational programme tailored exactly to the needs of decision makers in the musical-instrument sector.
Hall 11.1
Exhibitors can book an exhibition stand in the ‘Business meets Business’ area as a stand-alone solution – or in addition to their presentations in the themed music halls, 8.0, 9.0, 9.1, 10.2 and 11.0. There are no restrictions on stand design in Hall 11.1. There, they can present their products to an audience of trade visitors and demonstrate them via headphones or sound-proof cabins. Musikmesse offers complete packages at a special price for companies wanting to exhibit in both the themed halls and Hall 11.1, as well as for small companies. These small stands are grouped together in the Market Place of Hall 11.1.
Business Lounge
The Business Lounge, a modern conference area in loft design for undisturbed conversations in a B2B context, is located in the immediate vicinity of the Market Place. It can also be used by exhibitors from the themed halls as a meeting place for specialist and business discussions. Additionally, all Musikmesse exhibitors have the chance to book fully-furnished meeting rooms in the Office Lane for a certain period. Measuring 12 square metres, these rooms cannot be seen into from the outside and offer complete confidentiality.
Future Shop
The Future Shop in Hall 11.1 shows retailers how to present musical instruments effectively and make visiting the shop a positive experience. It also offers valuable insights into the opportunities offered by multi-channel marketing.
Business Breakfast
Open to both exhibitors and trade visitors on the second day of the fair in Hall 11.1. There will be a keynote lecture by a top speaker as well. There is also a new Matchmaking programme, especially designed to actively bring together exhibitors and trade visitors.
Consumers
The themed music halls (8.0, 9.0, 9.1, 10.2 and 11.0) are open not only to retailers and distributors but also to consumers on all four days of the fair, with stages for live performances, workshops, lectures, themed catering, and meeting lounges. There will be cheaper tickets for private visitors from Friday to Sunday.
