New distributor ADG, reveals plans

The newly formed Audio Distribution Group has spoken in greater detail about its plans, including the first two product lines.

The firm is the creation of Steve Russell, previously TC’s VP international sales (Musician) who is CEO of the new firm, former international partner marketing manager Bruce Davidson and Peter Bager who was CEO of TC Group International. 

Based in Denmark, the group will be a pan-European distributor of pro audio brands from a single source in Europe. 

The first two brands that Audio Distribution Group has confirmed for distribution are Dynaudio Pro and Aston Microphones.

Chief executive officer Steve Russell, said: “We are extremely proud to have both Dynaudio Professional and Aston Microphones as a part of our initial brand offering to the market. Our new company also has plans in place to expand significantly over the course of the coming years. There is an excellent team of people on board and many things set in motion (including some surprises) to deliver the best possible customer experience for not only our dealer network, but also our professional users and consumers in 2016.”

Ole Jensen, VP of Dynaudio PRO Sales said: “I am very happy to embark on our partnership with Audio Distribution Group for distribution of Dynaudio PRO studio monitors in the vast majority of European territories. The ADG team is a very experienced and focused one, with an incredible knowledge of the European marketplace. I am therefore confident that ADG’s distribution skills, allied with Dynaudio’s commitment to continuously develop new leading technology in premium sound reproduction, will be a winning combination.” 

James Young, managing director for Aston Microphones added: ”I’m really pleased that we’ll be working with Bruce, Steve and their team at ADG with Aston Microphones. Quite honestly, if I had written a wish list of attributes for a European distribution partner, they would have ticked every box and started adding ones I hadn’t even thought of.”