D’Addario has appointed Mathew Hickman as European marketing manager.
Hickman reports directly to UK MD Simon Turnbull and joins from outdoor clothing specialist Berghaus, where he was marketing delivery manager.
“In his new role with D’Addario, Matt will lead the management and execution of all European Marketing activities,” said the firm. “Moreover, he will provide an essential bridge between Europe and the US in terms of the alignment, consistency and appropriate coordination and messaging of D’Addario’s brand. Additionally, he will work with the New York marketing team to ensure the timeliness and success of product launches, campaigns and other marketing initiatives.
“This position is vital to our strategic goal of growing our market share on a global basis, and we are confident that Matt’s skills, attributes and experience will be invaluable in this effort.”
