New global sales chief for Orange

Following the departure of long-serving sales head Antony Gunter, Orange Amplification has promoted James Deacon to international sales manager.

Deacon joined Orange in 2011 as internal UK sales executive. A year later he was promoted to UK sales executive, and then European sales manager in 2015. He now takes over international sales from Gunter, who has now left to set up his own sales agency, with responsibility for the continued development of worldwide sales growth and a focus on emerging markets.

Commenting on his promotion, Deacon said: “Over the last five years I have been proud to be part of a team with such a strong history in the Music Industry and the experience I have gained working with such an iconic British amplifier brand has been immense.  We will be shortly announcing a new global sales team that will help us achieve our strategic goals for the future and continue to grow and support our customer base further.”

Cliff Cooper, founder and CEO of Orange Amplification added: “James’ wealth of sales experience and his in-depth knowledge of Orange and its products will significantly strengthen our sales team and allow Orange to continue to expand its global markets.”

Deacon can be contacted at james@orangeamps.com