Ovation has revamped its online offering with an updated site that showcases its complete line-up of electric/acoustic instruments, as well as Adamas strings.
Users can now search by product type allowing them to find complete instrument information. Every guitar, bass and mandolin has its own page, which includes the latest technical specifications, detailed product description, colour swatches and images from multiple angles. Many of the instrument pages also include case recommendations.
Visitors can see the latest news by visiting the updated artist page, signing up for the Ovation newsletter, discovering dealer locations and more. Video content will be added on a regular basis and the brand invites enthusiasts to post their own Ovation content to win prizes and other accessories to be picked at random.
Vice President of Marketing, Scott Donnell explained: “We really wanted the site to be more concise and show off the instruments completely. We invested in top quality photography and made sure to show multiple angles, so players could see every detail. We also want to interact with Ovation fans, so we’re encouraging them to join the family and receive regular newsletters, social media content and see what’s next. It really is a new era for the brand and we’re honored to be stewarding it into this exciting next chapter.”
