Rebrand for Audio-Technica’s Dutch Distributor

Audio-Technica’s Netherlands-based distributor, Lemke  Roos Audio, has rebranded as Audio-Technica Benelux.

While the name changes, the team will remain unchanged, headed up by long-serving managing director, Gineke van Urk.

Lemke Roos has worked with broadcasters, musicians and audio-visual and hi-fi specialist retailers since 1969. The company has been an affiliate of Audio-Technica Group since July 2014 and it is hoped that the naming transition to Audio-Technica Benelux will further increase the firm’s presence in Europe, adding to its offices in France, Germany, Spain, Hungary, Dubai and UK.

Robert Morgan-Males, marketing director, Audio-Technica Europe, said, “The launch of Audio-Technica Benelux is the result of many years of close collaboration with Iemke Roos and I’m delighted to further strengthen our relationship with the Netherlands and Belgium-based team.”

Gineke van Urk, managing director, Lemke Roos Audio said: “Working in close collaboration with Audio-Technica Europe has given us opportunities to grow our business and presence in the market, making use of the knowledge, experience and marketing resources of the Audio-Technica Europe team.”

“The move will also prove positive for our distributed brands that we have represented for many years in the Benelux region and I’m looking forward to an exciting future in what has always been an important territory for Audio-Technica.”