Recent

Thom Hannum Named Director of Education at Pearl Corporation

August 7, 2025

Excelcia Music Publishing and Wingert-Jones Publications Announce ‘Ready Sets’ for Concert Band

August 5, 2025

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

August 4, 2025

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

August 4, 2025

It’s Back to School Season: Is Your Store Ready?

August 5, 2025

Neil Potter Promoted to Director of National Sales at Allen & Heath USA

August 1, 2025

Sonique Drums Unveils Poly Pro Slim Snare Wire Straps

August 1, 2025

NAMM Announces New Leadership Teams For Women of NAMM and NAMM Young Professionals

July 30, 2025
Thursday, August 7, 2025
  • Contact
MMR Magazine
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
MMR Magazine
No Result
View All Result

RETAIL HACKS: Use the exterior – go BIG!

Ronnie Dungan by Ronnie Dungan
July 7, 2015
in MMR Global
0
938
SHARES
2.3k
VIEWS
Share on Facebook
ADVERTISEMENT

This week’s Retail Hack shows how you can use the exterior of your shop and social media to great effect. You will need an 11 foot Stratocaster, mind.

ADVERTISEMENT

Ian Ruddock of Harmonics Music in Merseyside explains how he has painted a picture of an 11 foot Stratocaster on the outside of the shop and has been able to link it in with its own social media profiles to increase awareness of the store and push its own promotions.

“We decided to use the black wall outside Harmonics to make something different,” he explains, “something special that would get the attention of passers by as well as the social media users. Having taken on the Fender USA dealership I chose to paint an 11ft strat with an American flag. This tells musicians we sell American Strats, it tells the locals and passing traffic that we are a music shop and it gives us a tool for running promotions on Facebook.

“We will soon be posting an offer on Facebook where people are invited to visit the shop and have their photograph taken in front of the painting. If they post the photograph on Facebook and ‘like’ Harmonics then they qualify for that particular deal that we are offering. I have spoken with Jim O Connor and Graeme Mathieson (UK chief) at Fender and they have both been supportive of the idea and are currently in talks with their marketing department about helping us with this project. This will increase our presence on Facebook as well as bringing people into the shop. It has been so well received that hopefully this will just be the first of many similar projects.”

Got any good Retail Hacks that work for your store? Send them to Ronnie Dungan at rdungan@mmrmagazine.com

 

Tags: Harmonics MusicIan RuddockRetail hacks
Previous Post

New NAMM report reveals global market shares

Next Post

IN THE HOTSEAT WITH: Craig Glover

Related Posts

MMR Global

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

August 4, 2025
MMR Global

NAMM Announces New Leadership Teams For Women of NAMM and NAMM Young Professionals

July 30, 2025
MMR Global

Recording and Mixing Engineer Thiago Baggio Thrives with DPA Microphones

July 29, 2025
Cesar Lamschtein, incoming Audio Engineering Society President-Elect in 2026
MMR Global

Audio Engineering Society Announces Results of 2025 Elections

July 29, 2025
MMR Global

Martin Audio Guides Visitors Through UK Pavilion at Osaka’s Expo 2025

July 28, 2025
MMR Global

NAMM’s Top 100 Dealer Awards Rebranded as The NAMM Retail Awards

July 21, 2025
Next Post

IN THE HOTSEAT WITH: Craig Glover

Please login to join discussion
  • Trending
  • Comments
  • Latest

Thom Hannum Named Director of Education at Pearl Corporation

August 7, 2025

New Spring King Junior Reverb Pedal from Danelectro

May 11, 2025

Yamaha Drums Adds Jamie Miller to Artist Roster

August 31, 2017
D'Addario ProSteel Mediums

D’Addario ProSteel Medium Electric Guitar Strings

August 5, 2013

Thom Hannum Named Director of Education at Pearl Corporation

Excelcia Music Publishing and Wingert-Jones Publications Announce ‘Ready Sets’ for Concert Band

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

Thom Hannum Named Director of Education at Pearl Corporation

August 7, 2025

Excelcia Music Publishing and Wingert-Jones Publications Announce ‘Ready Sets’ for Concert Band

August 5, 2025

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

August 4, 2025

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

August 4, 2025
ADVERTISEMENT
The Latest News and Gear in Your Inbox - Sign Up Today!
  • August 2025

    Articles | Digital Issue
  • July 2025

    Articles | Digital Issue
  • June 2025

    Articles | Digital Issue
  • May 2025

    Articles | Digital Issue
  • April 2025

    Articles | Digital Issue
© 2005 - 2025 artistpro, LLC
7012 City Center Way, Suite 207
Fairview, Tennessee 37062
(800) 682-8114

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!

© 2005 – 2024 artistpro, LLC 7012 City Center Way, Suite 207 Fairview, Tennessee 37062 (800) 682-8114

This is Modal Title

Click Me
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?