Reverb continues Euro expansion with German chief hire

reverb.com has hired Frank Fleckenstein as German territory manager to help continue the company’s momentum in Europe.

Fleckenstein will work to drive overall growth of Reverb in Germany and Austria by building brand awareness, recruiting sellers, and overseeing the the launch of the localised German version of the website.

“Having spent most of my life as a musician and nearly all of my career in the music instrument industry, it was easy for me to get onboard with Reverb’s mission to make the world a more musical place by making it easy to buy and sell instruments,” said Fleckenstein.

“I’m excited for the opportunity to make a real impact on the music industry in Germany and to continue the momentum and success that the Reverb team has already found in Europe.”

Fleckenstein joins Reverb after more than 15 years in the music industry, most recently as sales manager/product specialist EMEA at Positive Grid, a developer of component-based guitar amp and effects modeling hardware, desktop plugins, and iOS applications. Prior to that, Fleckenstein spent  nearly 12 years at Music Store Professional, one of the world’s largest music instrument stores and distributors. Prior to working his way from a sales floor associate to a product management and marketing manager at Music Store Professional, Fleckenstein worked as a guitar tech for live television and as a sales manager at Music City Weber & Co.

“Frank understands musicians and the music  industry in Germany inside and out,” said Kevin Drost, director of international strategy at Reverb. “As a team of musicians, we have a huge opportunity to help music lovers, retailers, and manufacturers in Germany more easily buy and sell instruments within Europe and across the world, and I feel extremely confident in our ability to do so with an industry veteran like Frank helping to lead our efforts.”

Fleckenstein will be based in Cologne and joins Reverb’s growing team of nearly 150 employees located across seven countries and four continents. In addition to the above-mentioned responsibilities, Fleckenstein will develop and execute local marketing campaigns, consult on the development of new platform  features, and work across international teams to create tailored content for Reverb’s German audience.