Rotosound expands distribution business with TMA exclusive

Rotosound Manufacturing has opened up a new third party distribution operation, and has immediately taken on UK exclusivity of The Music Alliance catalogue of more than 17,000 products and accessories.

As well as TMA’s extensive Boston range of guitar parts and accessories, which numbers more than 4,000 individual lines, the deal also means Rotosound will be distributing the Richwood, Salvador Cortez and Mayson acoustic guitar lines plus Korala ukuleles. 

The Music Alliance is a European cooperative of distribution companies, combining purchasing and sales power. The two companies have a long-standing relationship, with TMA acting as Rotosound’s exclusive distributor in Benelux.

Its large central and continually updated database feeds all its partner websites, sales personnel and customers with variable stock positions, new products and any price movements.

TMA boasts a central warehouse of 110,000 square feet situated in The Netherlands and reaches 4,500 stores. The range covers 29 exclusive brands with over 60 additional brand names available. New products are continually added to the line-up.

The new range will be immediately available from Rotosound’s on the road network of sales reps and through a new portal added to its website at http://themusicalliance.co.uk. Dealers can email jason@rotosound.com for login details. The deal signifies a huge expansion of the iconic string manufacture’s product offering.

Rotosound chairman, Jason How, explained: “This is a fantastic opportunity to maximise our sales reps who are on the road visiting all our long-established Rotosound accounts.

“We have had in place the same system for over 40 years which works very well and this will be the icing on the cake to offer a fantastic super-fast service and a complete catalogue that is attractive to every music shop.

“The Boston Guitar Parts catalogues is one of the finest available and will be especially useful to guitar builders and luthiers.

“Over the years we have dabbled in distributing other brands going back to the 1960s and 70s with Pro Mark, Orange, SWR and Spector. They are all great brands but they don’t fit in with our string sales and accessories in the same way as the TMA catalogue.”

Jesper Van Beek, export manager at The Music Alliance added:  “We think Rotosound are perfectly suited to be our exclusive partner in the UK because of their extensive knowledge of the local music market, national distribution network and passion for the music industry.

“They have become an institution in the UK over the past 58 years and are always looking to improve. We feel that our line of Boston accessories fits their portfolio of World famous music strings very well. Our extensive line of products combined with Jason’s passion and experience will have a synergetic effect in the UK.”