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Editorial

  • Summertime Blues

    Christian Wissmuller | Current IssueEditorialJune 2024 | June 4, 2024Summer's here (well, it's not "officially" here until June 20, but it sure feels like it already)! Family vacations, camping trips, beach-days, outdoor festivals, BBQs - what's not to love about the season? Read More...
  • Within Your Reach

    Christian Wissmuller | EditorialMay 2024 | May 5, 2024“Building customer relationships with confidence-inspiring policies and value-adds is a wonderful formula for success,” says Samia Scoda of BASSBOSS in this month’s Roundtable feature on PA Speakers. Read More...
  • Music As an Avenue Towards Community Building: Making Your Retail Business ‘The Right Place’

    Christian Wissmuller | April 2024ArchivesEditorial | April 5, 2024“Most marketers have heard the term ‘community building’ at some point in the recent past,” began an article from last summer in an issue of Rolling Stone. Read More...
  • ‘Don’t Even Jinx Me with That!’

    Christian Wissmuller | ArchivesEditorialMarch 2024 | March 19, 2024"Music education isn't just about creating incredible musicians, it's about creating incredible humans." Read More...
  • Today’s Top Hits Brought to You by Cyberdyne, or: How I Learned to Stop Worrying and Love AI

    Christian Wissmuller | EditorialFebruary 2024 | February 22, 2024“Artificial Intelligence is not just a crescendo, it is a paradigm shift,” began a recent Forbes article by contributor David Henkin. Read More...
  • Them’s the Breaks

    Christian Wissmuller | ArchivesEditorialJanuary 2024 | January 9, 2024The upcoming 2024 NAMM Show will represent a break – pun unintended, but it stays (Don’t worry; It’ll make sense shortly…) – in my heretofore uninterrupted 23-year streak of never missing one of our industry’s annual gatherings in Anaheim. Read More...
  • So How Was 2023 for Musical Instrument Dealers, Really?

    Christian Wissmuller | ArchivesDecember 2023Editorial | December 13, 2023As is tradition at this point, I gratefully cede this space in our year-end issue to the folks who truly know what’s going on in MI retail – the dealers, themselves: Read More...
  • Targeting a ‘Strong Demand’

    Christian Wissmuller | ArchivesEditorialNovember 2023 | November 7, 2023Customers are seeking, “versatile audio interfaces with the maximum variety of features in an all-in-one, compact, portable, and durable package,” says Adrian Haselhuber of PreSonus in this month’s cover feature (page 9). Read More...
  • And They’re Off!

    Christian Wissmuller | EditorialOctober 2023 | October 5, 2023Even though it certainly still feels like summer in much of the country (It’s 81 degrees in Boston as I type this on what is, according to the calendar, very much a “fall day”), we here at MMR – along with many of you reading this column – have already been focused on events and seasons distinctly hibernal in nature: Read More...
  • The Undeniable Power of ‘Live’

    Christian Wissmuller | EditorialSeptember 2023 | September 8, 2023Per a recently published report from The Brainy Insights (a somewhat silly name, I’ll grant you, but a trusted resource), the global MI market is poised to expand from $11.8 billion in 2022 to $16.17 billion by 2032, at a CAGR (compound annual growth rate) of 3.2 percent during the next decade. That healthy growth […] Read More...
  • Succeed by Going Above and Beyond

    Christian Wissmuller | ArchivesAugust 2023Editorial | August 9, 2023This issue of MMR – much like many August (sometimes July!) editions in my tenure with the magazine – focuses on the relationship between MI retailers and suppliers with area music students, schools, and music programs. Read More...
  • Forging Partnerships, Rather Than Merely Conducting Business

    Christian Wissmuller | EditorialJuly 2023 | July 11, 2023“We’re here to be your friends and support you as best as we can, and it’s a very collaborative sort of journey rather than something that’s very top-down,” says Scott Marquart of Nashville-based Stringjoy in this issue’s cover feature (page 10) when discussing his company’s attitude towards partnerships with MI retailers. His VP of global […] Read More...
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