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Survey

  • Light Up the Night! — Sales of Lighting & Stage Effects Remain Stable Post-Pandemic

    Christian Wissmuller | April 2024ArchivesCurrent IssueSurvey | April 5, 2024When we polled MI retailers on the state of the Lighting & Stage Effect market segment back in fall of 2021, things were still – understandably – massively impacted by pandemic-related closures of clubs, bars, and other venues. Read More...
  • ‘Pro Usage is Up, Overall’ – Sales of Guitar & Bass Cases and Bags Surge As Live Performance Returns at Full-Strength

    Christian Wissmuller | ArchivesMarch 2024Survey | March 19, 2024With only just over 10 percent (10.5%) of participating dealers in this month’s poll reporting a downwards trend in terms of Guitar & Bass Cases and Gig Bags sales, it would appear that the post-pandemic “return to the stage” is having a real impact on this market sector. Read More...
  • ‘A Reed Before the Wind…’: Clarinet & Saxophone Reed Sales

    Christian Wissmuller | ArchivesFebruary 2024Survey | February 22, 2024Vitally important to the overall sound of both clarinets and saxophones, reeds can elevate even the most entry-level instrument or make the most finely crafted one sound like a defective, cheap product. Read More...
  • Live Wires: MI Retailers on Instrument Cable Sales in 2024

    Christian Wissmuller | ArchivesJanuary 2024Survey | January 9, 2024With over 65 percent (66.7%) of participating dealers in this month’s survey reporting sales level with those from last winter, ¼” instrument cables would seem to be – perhaps unsurprisingly – a fairly stable market segment. Read More...
  • ‘A Wide Open Market’ – MI Retailers’ Thoughts on Sales of Headphones in 2023 Reveal Few Universal Trends

    Christian Wissmuller | ArchivesNovember 2023Survey | November 7, 2023So, when considering the results of this month’s dealer survey, what are we to make of this market segment? Read More...
  • What Does ‘Back to School’ Mean for MI Retail in 2023?: Music Dealers Sound Off on the Changing Nature of Doing Business With Student Players

    Christian Wissmuller | ArchivesAugust 2023Survey | August 9, 2023Long a crucial time of year that contributes significantly to the annual sales of MI retailers, the nature of “Back to School season” has changed significantly with the ever-increasing reach of e-commerce, online “research,” and big box competition. Read More...
  • ‘Gimme Shelter’: Keyboard Cases, Gig Bags, & Covers

    Christian Wissmuller | July 2023Survey | July 11, 2023We recently surveyed over 400 MI dealers to learn more about trends impacting sales of keyboard cases and bags in 2023, what types of these products are favored by today’s players, and what specic brands are driving business. Read More...
  • ‘The Market is Getting Crowded’ – Woodwind Mouthpiece Brands Jockey for Position in a Dense Segment of MI

    Christian Wissmuller | ArchivesJune 2023Survey | June 6, 2023Predictably, as live performance and in-person music instruction began to return to normal starting in 2021, sales of many types of musical accessories soared. With nearly 80 percent (79.7%)of this month’s survey participants reporting an upward or level sales trajectory for woodwind mouthpieces, the trend is clearly holding strong for this segment of MI. An […] Read More...
  • Driving a Wedge: Stage Monitor Sales in 2023

    Christian Wissmuller | ArchivesMay 2023Survey | April 28, 2023With over 40 percent of participants (41%) in this issue’s dealer survey on the topic of stage monitors reporting sales trending downwards – the largest response by percentage – one could conclude that this market segment is struggling. Read More...
  • Loud and Clear: Electric Guitar Strings Ring True in 2023

    Christian Wissmuller | ArchivesMarch 2023Survey | March 7, 2023Higher prices, more eco-friendly packaging, and heavier gauge strings favored by the metal crowd (see our cover feature on extended range guitars) seem to be the biggest trends in electric guitar strings, based on this month’s MI retailer survey. Read More...
  • Crash, Splash, and Trash (and More)! – The State of the Cymbal Market

    Christian Wissmuller | ArchivesFebruary 2023Survey | February 17, 2023With over 90 percent (93.8%) of participants in this month’s retailer survey reporting that sales of cymbals are either up or level compared to early 2022, it would appear that the return to live performances has been a true shot in the arm for this portion of the MI landscape, post-pandemic. Read More...
  • Piece(s) of the Action: Sales Trends of Trumpet Mouthpieces

    Christian Wissmuller | ArchivesJanuary 2023Survey | January 13, 2023Robust sales post-pandemic, greater player embrace of custom units, trending brands – in this report, MI retailers share thoughts on these aspects of the trumpet mouthpieces market and more in 2023. Read More...
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