Tanglewood has appointed BMI Groothandel BV as its exclusive distribution partner for the Benelux territory.
BMI will replace AB Music in Belgium and Benelly in Holland, adding the Tanglewood brand to a roster of instruments which includes Martin Guitars, Mackie, Admira and Ampeg amongst many other high profile marques.
The BMI sales team are going to be recruiting a dedicated network of Tanglewood retail partners to commence trading in the Autumn/Winter season.
“For Tanglewood it couldn’t be better,” said the firm. “German and French distribution is already handled by the industry giants Musik Meyer and Algam respectively so partnering with such a prestigious and powerful partner as BMI and making the Benelux one unified territory makes perfect business sense and ensures an unrivalled level of coverage for the brand in Western Europe.”
BMI spokesman Erik Bouman added: “There is a definite synergy between the way Tanglewood as a company and ourselves at BMI operate and in the way we choose to interact with our dealers. Our customers need products that are well specified technically, that sound good, are robustly built for long term use and have keen competitive pricing with high, easily achievable profit margins, Tanglewood fits the bill for us exactly in these regards.
“To be able to offer Britain’s biggest selling acoustic brand to our retailers is an important message that will reinforce both our field salesmen’s trade presentations and the presentations our retail store partners consumer facing salesmen will give and we expect the brand to sit very successfully within our catalogue portfolio and to develop and progress very well with BMI here in the Benelux in the months and years to come.”
