Taylor Launches New Online Video Community

TVPage, a specialist in cloud-based interactive video commerce technology, has helped Taylor launch Taylor Guitars Videos, a new community video destination that allows visitors to experience its guitars through interactive content on TaylorGuitars.com.

“Video content is a critically important focus and component of our overall marketing strategy at Taylor Guitars,” said Scott Reinhardt, global director of Digital Marketing at Taylor Guitars.

“We believe that video is an extremely effective medium for educating shoppers and guiding them through their buying journey as they research our products online. Taylor Guitars is uniquely positioned to provide expert educational content to consumers, and the TVPage platform allows us to offer that content in shoppable experiences, syndicate and automate the delivery of targeted and personalised video content across our digital properties, and use the platform’s data to optimise our content marketing strategy. Through our partnership with TVPage, we’re looking forward to continue to build new and innovative ways of connecting with guitar players in an ever-growing, video-centric digital world.” -Scott Reinhardt, Global Director of Digital Marketing at Taylor Guitars.

At https://www.taylorguitars.com/videos, users can now access a variety of educational shopping-related content to aid them in their search, learn how to play and care for their guitars, and listen to artists from all over the world – all in a curated video-first experience. Fans, artists, dealers, and other members of the Taylor Guitars community can now also subscribe to Taylor Guitars Videos and upload their own videos for consideration too.

“Taylor Guitars Videos allows enthusiasts and prospective customers of Taylor Guitars to fully experience the Taylor brand, lifestyle, and company culture, communicated in the medium of choice to consumers who watch, learn and shop on the same device,” added Trip Stern, VP of Business Development at TVPage.